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Predictions for Pinterest Addiction


In the Fall of 2011, I joined another social network site called Pinterest primarily for its visual appeal. In case you’re one of the few who have not heard of Pinterest, it is a social bulletin board where people can seamlessly post images of sites they want to save and share. Often times (and to the chagrin of many) it is referred to as an online scrapbooking site.

Initially, the novelty of a new social site kept me on Pinterest for a few weeks. But soon after, I neglected my account for lack of time, but certainly not for lack of interest. Over the last month, I have seen a surge in the activity on Pinterest by several of my own friends, colleagues, and social connections. I used Visible’s social media monitoring platform to take a quick look at some sample data which reveals a trending spike in volume of posts from over the past 3 months.

So what is the appeal of Pinterest anyway?

Easy to Use

Familiarizing yourself with a new social site can sometimes be daunting. With Pinterest, I had a great first-time user experience as the site is extremely easy to use and navigate through, not to mention all the great visuals.

Keep it Organized

I’ve not found a more simple and elegant way to view and share the contents of my favorite sites and that of others. Pinterest is like getting the highlights of all your favorite magazines in one place.

Curating at its Best

Pinterest allows users to select the good from the bad, and the unique from the ordinary. It makes the art of curating a much simpler process.

There have been several recent articles, including this one by SEOmoz predicting that Pinterest will break into the mainstream reaching 10+ million users in 2012. I’m jumping on this prediction bandwagon based on the recent trend of increased mentions of the site along with my own personal addiction to it. Not only will it be interesting to watch the growth of Pinterest this year, but it will be interesting to see how brands benefit from the success of the site.

It’s obvious the majority of authors talking about Pinterest are women. It has also been reported that women account for nearly 80% of all consumer purchases, and with the site being dominated by women, it could mean that certain retailers will use Pinterest to connect with the perfect demographic.


Will you be signing up for Pinterest? Do you think it will be the next social commerce game changer? Tell us your thoughts in the comments.

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