February 18, 2012
/ by Chris Pilbeam
When PR goes wrong, it’s easy to spot. The results are dramatic, the story gets all over Twitter, and people line up around the block to offer their two cents on how you could have done better.
When PR goes right, though, the results aren’t always obvious. Maybe you defused the crisis before it ever got to Twitter. Maybe your campaign made 100,000 people aware of your brand, or caused an important shift in opinion over several months. It’s not easy to measure these things, and because of that, you don’t get the recognition you deserve.
There’s an easy solution: learn to think like your colleagues in Marketing. You know: the ones with all the metrics, all the charts and all the credit.
This Wednesday, we’re hosting PR measurement Angela Jeffrey to teach you how it’s done.
Click here to join Angela’s P.R.ove Yourself™ webinar at 2.00pm ET on Wednesday 22nd!
Angela, a 20-year PR veteran, is going to share her simple eight-step process for measuring and sharing your results like a marketer. Once you learn this, you’ll never struggle to show the impact of your PR again.
It’s a simple combination of planning, thoughtful goal-setting and some basic analytics. The results, however, can be spectacular. We’ll have case studies, tips, a Q&A session and everything you need to get started, plus Angela’s exclusive new whitepaper on social media measurement for all attendees.
Sign up for Angela Jeffrey’s P.R.ove Yourself™ webinar here – we’ll see you on Wednesday!
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