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Facebook Gets Timely For Brands

If you’re a Facebook user, you’ve likely seen the new Timeline feature. It’s a clever way to view your social graph in well…a timeline!  Fast-forward a few months, they’ve released Timeline for “Pages.” Not to worry though, you have some time to play around it with before it’s public, but resistance is futile, you have until the end of March before Facebook fully assimilates you into their collective.

The major components of Timeline for individual users are still there for “Pages.” You can add a “hero” photo along with your smaller profile photo. And as Search Engine Watch mentioned, “The larger cover photo and pinned posts are features similar to Twitter’s enhanced brand pages. As we learned from brands sharing their experience with that format on Twitter, there are a few important tips and tricks for businesses who want to make the most of the new banner-style image without confusing fans:

  • Pictures should be creative and engaging; straight promotional material was not as interesting to users on Twitter.
  • Brand page cover pictures are not clickable; text links here may confuse fans.
  • The pinned content spot is a great place to showcase video.”

Brands can highlight posts by pinning them to the top of the page for a week and you can star videos and photos to call greater attention to them. Another cool feature for brands is setting milestones, such as when your company was founded, the date of your Series A funding, or maybe the date of your first yeti sighting.

A new Admin panel gives you “insights” into activity and general analytics that can be helpful for reporting and tracking. You also have quicker methods to take action on your page by responding to activity and private messages from the top of the page. Speaking of elements on the top page, Timeline gives brands the ability to choose “apps,” or elements of your brand that you want to feature. This includes photos, videos or other engaging parts of your brand to keep users active on your page.

It’s clear now, more than ever, that Facebook is making big strides to not just connect people to other people, but to connect brands, companies and organizations to their consumers. To that point, Sam Lessin, Facebook product manager, said, “the important thing about Timeline is that it wasn’t supposed to be just about people. Organizations have identities, too… This is a framework for giving [organizations] the power to tell and shape a story.”

For more information on the new changes at Facebook, click here.

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