Hit the sack in March
What: There are many daily practices that can do a body good. A glass of milk, a healthy breakfast and a good night’s sleep are some of the common things that come to mind. In a fast-paced world, however, it can be challenging to get that full, recommended seven to nine hours a night. In March, take things slow and get a good night’s rest during National Sleep Awareness Week.
Background: Each year, Americans lose an hour of sleep during daylight saving time, when the clocks spring ahead an hour. The National Sleep Foundation launches its Sleep Awareness campaign in conjunction with daylight saving time to remind people of how important sleep really is for a healthy body. According to the Centers for Disease Control, 28 percent of American adults report insufficient sleep. The National Sleep Foundation recommends seven to nine hours of sleep per night for adults and 10 to 11 hours per night for school-age children.
Story Pitch: Many organizations and groups can promote National Sleep Awareness Week. Family doctors, pediatricians, teachers, and school nurses may use the month to discuss the importance of a good night’s sleep. Local police stations are also able to promote sleep awareness by stressing the dangers of driving while tired. Retailers and organizations offering sleep-related products and services can also take advantage of this event.
Story Hook: Nothing can revive the body like a good night’s sleep. According to the CDC, people who do not get a sufficient amount of sleep are more likely to suffer from chronic diseases such as diabetes, obesity, heart disease, and depression. Consider the following when you make your pitch:
- What are the specific benefits of a good night’s sleep on the body?
- How can you encourage a full night’s rest for teens, who often stay up later?
- What risks are present for young children who do not get a full night’s sleep?
- How does insufficient sleep affect the adult body over time?
Tips: Consider speaking to a family doctor or pediatrician to discuss the importance of sleep and the health benefits it offers. In addition, a schoolteacher who deals with children can discuss the affects of poor sleep on children and their schoolwork.
American Academy of Sleep Medicine
American Sleep Apnea Association
Centers for Disease Control
National Sleep Foundation
–Researched, compiled & written by Kimberly Cooper
Event Dates & History Today from CHASE’S Calendar of Events
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.