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PR News Roundup 2/3/12: 5 PR Blog posts You May Have Missed


Photo courtesy of depone via Flickr

It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! Here’s the top five in no particular order…

10 Content Ideas that Generate Comments and Shares via Spin Sucks

“As I was trolling the web for a topic for today’s blog post, it occurred to me I haven’t covered many tips or tools lately.

I herby commit to change that.

Therefore, today I have created a list of 10 types of content you can use for your blog. When you have writer’s block (cough, Lindsay Bell and Jason Konopinski, cough), you now have something to jog your brain.

It’s not just a list, though. Obviously my examples are PR, marketing, or social media relations. But you can easily turn these ideas into something for your industry, blogging niche, or particular interests.

And now let’s see if I’m right about seventh tip. Will this blog post get commented on and shared more than some of our more popular blog post (Pinterest!) in January?

I’ll report back!”

Visiting the Valley Girls: A Lesson in Branding via PRBreakfastClub

“After graduating from college in Philadelphia, I moved to Los Angeles to pursue a post-graduate degree from a prestigious fashion and design school.  Sparing you all the gory details, suffice to say that the culture shock was extreme, as I was surrounded by stereotypical “Valley girls,” most no older than 18.  But after a few weeks, I realized that these girls weren’t just putting on a show – they knew the art of personal branding, and they knew it well.”

5 Was to Brand Your New YouTube Profile via Social Media Examiner

“Are you wondering what to do with the new YouTube look and feel?

Many people either love or hate YouTube’s platform facelift.

Whatever your preference, in this article I’m going to outline some of the best ways to optimize the new YouTube layout.

Frankly, YouTube’s new design is turning out to be a step in the right direction.

YouTube has managed to add a layer of user experience and brand factor, which are only getting better. This evolution will soon prove highly beneficial to YouTube channel owners.”

Pinterest Drives More Traffic Than Google+, YouTube and Linkedin Combined [Study] via Mashable

Pinterest is social media’s rising star — and now has the traffic stats to prove it.

The darling network of brides-to-be, fashionistas and budding bakers now beats YouTubeRedditGoogle+LinkedIn and MySpace for percentage of total referral traffic in January, according to a Shareaholic study.

Pinterest accounted for 3.6% of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61% of referral traffic. In July 2011, Pinterest accounted for just 0.17% of referral traffic, proving the site’s blockbuster growth.”

5 Ways to Increase Facebook Engagement Every 5 Hours via Social Media Today

“Facebook has made recent changes like adding a significant metric such as the “People Talking About This” and launching Facebook Actions through the Open Graph last week. Facebook tells users changes like the Timeline profile will enhance user experience. Though some of you might agree that these changes aren’t exactly improvements for usability, most of them can be used to improve user engagement strategies. Keep in mind that for some people, Facebook is the Internet and vice versa. And as a community manager, you have to place yourself in an ordinary user’s shoes.”

And a recap of what happened on Cision Blog:


2012: Aligning New Cision Offerings to Public Relations and Social Media Predictors

At the end of every year, there are public relations and social media experts who typically write an article or blog post about what their predictions are for our industry for the upcoming year. While the predictions may vary, you can always see consistent themes or ideas surface.

In looking at a couple of last year’s predictions, I saw some themes that translate to new services that we have launched for our customers. While we don’t have a crystal ball here at Cision, it seems like we may have been on target with the direction that our industry is moving for 2012.

PR Wins, Moves & Other News

Here is our bi-weekly roundup of new hires, new clients and other industry news. Find out about your competitors and friends, and share comments and discussion points below.

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