Follow Cupid’s Example For Press Release Distribution Success
Can you hear it? This time of year, Cupid’s arrows are zinging all about us hitting targets near and far. The cherub has a pretty good reputation of accuracy – something you also want from your press release distribution.
The formula for optimal press release distribution obviously begins with a great press release – one that boasts an eye-catching headline, interesting hook and well written copy but it goes beyond that. In fact your press release success can hinge on one major element – the right press release distribution service.
Check how your press release can hit targets spot on like Cupid nails his:
1. Set Your Sights On Journalists And Bloggers
The writers that follow your industry get their information through a variety of ways:
- RSS feeds from press release distribution sites
- Business-to-Business wire services
- Consumer wire services
- General news feeds
- Views of releases on press release distribution sites
Having the benefit of a distribution site that not only reaches all these channels but also has the credibility of being a trusted source for quality releases is akin to more arrows in your quiver.
2. Aim For Your Consumers
Major news search engines index the releases that appear live on the best press release distribution service sites each day. When your release is distributed across these channels, it allows your SEO keywords to leap into action, helping consumers find your website.
In addition, your press release distribution service will find niche sites your targeted consumers are more likely to visit, giving your release a double boost.
3. Mark The Influencers
Industry experts are also on patrol looking for the latest news and trends. When your press release is distributed to their desktop via news and RSS feeds, you’re able to make instant contact.
Then, when you comment on opinion columns they author or interviews they give, your input is more likely to stand out against the crowd of people who follow them each day. In addition, when your press release is on their screen, you’re giving them more resources for their own research – building your credibility as a valuable source.
With the potion of a powerfully crafted release and certain aim, your press releases will have the opportunity to make an impact with every target they hit.
For more information on press release distribution and how it can elevate your online marketing, check out our learning center article, 4 Ways To Get The Most Out Of Your Press Release With Social Media.
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Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.