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Social Media, the web, and Valentine’s Day

Happy Valentine’s Day, lovebird! Since Christmas, you’ve probably been wondering what you’re going to do for this special day and what that perfect gift will be.

According to Monetate, consumers are expected to spend an average of $17 billion this year on Valentine’s Day gifts, a fifth of that will be done online. Of the sexes, men plan to drastically outspend women and also plan the longest on their gifts. However this year, most couples will be doing  their Valentine’s Day shopping at discount stores or getting “crafty and creative” with their gifts. For the geek in your life (if it’s not too late), you might want to consider these Valentine’s Day cards or these geeky gadgets that won’t break the budget.

In 2011, 4.3 million people changed their Facebook status to single, “it’s complicated” for 3 million people, 28 million are in a relationship, 5.9 million are engaged, and 36.7 million are married. As the web continues to evolve, 65% of people now think it’s perfectly OK to meet their significant other online via a dating site.  If you’re a Spotify user, you might have created a playlist about your love life or the demise of one. If you’re feeling motivated to listen to music today, check out the love mix or the breakup mix. Whatever suits what you’re going through at this time in your life.

Even though males spend the most on Valentine’s Day, they also complain more than women when they don’t have a date. The social web has been a buzz with tweets and Facebook posts by disgruntled men. From not having a date to finding the ideal gift, men express their opinions while women gush over how special the occasion is.

Then there is a small minority, rallying alone, celebrating what’s called “Singles Awareness Day.” This group really doesn’t care that you have a Valentine, thinks Valentine’s Day is a “Hallmark holiday” or an evil plot by a marketing team to take your money. I’ve been a part of this group. I think we’ve all been here at some point. Let’s face it, when it comes to Valentine’s Day, we’re either happily involved or not. You either treat it like any other day, celebrate yourself or your loved one, or join the single camp.

How will you be celebrating this year? Happy Valentine’s Day from the Viralheat team!

photo credit: Brandon Christopher Warren via photopin cc

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