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Women’s Purchasing Intent & Behavior – What We Found Out When We Explored “What She Said” in the Social Sphere

Earlier this week, we had the pleasure of meeting and hanging out with Jason Falls, CEO of Social Media Explorer while he visited our offices on Tuesday. During his stay, he spoke to our company, joined us for a local tweet-up in Seattle, as well as co-presented a webcast with our own Director of Professional Services, Carly Wilcox. The webcast was titled, “What She Said” – How Women’s Social Conversations Impact Buying Intent and Purchasing Behavior.  Their presentation discussed how listening to female conversations online can provide insights into what influences and impacts women’s buying decisions and behavior.

A few of the many key takeaways included:

  • Marketers are missing the mark when it comes to connecting with the gender that accounts for 85% of all consumer purchases (everything from autos to health care)
  • Forums can be incredibly important for insights around women’s buying intent and a critical place to connect and engage with them
  • The types of forums your brand should participate in may not be as intuitive as you think

If you didn’t get a chance to join us live for the webcast, you can watch a replay of it here.

 

Tags : social media

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