2018 Global Comms Report: Challenges & Trends Download Now

Links We Love: March 2nd

It’s Friday!  That means it’s time for our weekly roundup of our top five reads.  Check it out!

5: Vocus made a major announcement this week: we acquired email marketing provider iContact! SMB Online Marketing Marriage: Vocus Pays $169M for iContact – via ZDNet

4: Today’s best marketers place a heavy emphasis on personalization. Harper’s Bazaar just sent its March issue to 300,000 subscribers with an individualized, full-page flyer greeting them by name.  Ads That Know Your Name: Magazines Push Further Into Personalization – via AdAge

3: A sound content strategy can help you spread the word about your business and earn loads of credibility.  Meanwhile, a content strategy plagued by these five far-too-common mistakes can have the opposite effect.  Five Ways to Ruin Your Content Strategy and Guarantee Its Failure – via MarketingProfs

2: There are marketing Do’s and there are marketing Don’ts.  These two “sins” most certainly fall in the “Don’ts” category.  Non-Profit Marketing Sins Apply to For-Profits Too – via B2B Bliss

1:  If you think businesses aren’t thinking socially – think again.  KLM ‘Meet & Seat’ Lets You Choose Who to Sit Beside Through Social Media – via Simply Zesty

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.