Links We Love: March 2nd
It’s Friday! That means it’s time for our weekly roundup of our top five reads. Check it out!
5: Vocus made a major announcement this week: we acquired email marketing provider iContact! SMB Online Marketing Marriage: Vocus Pays $169M for iContact – via ZDNet
4: Today’s best marketers place a heavy emphasis on personalization. Harper’s Bazaar just sent its March issue to 300,000 subscribers with an individualized, full-page flyer greeting them by name. Ads That Know Your Name: Magazines Push Further Into Personalization – via AdAge
3: A sound content strategy can help you spread the word about your business and earn loads of credibility. Meanwhile, a content strategy plagued by these five far-too-common mistakes can have the opposite effect. Five Ways to Ruin Your Content Strategy and Guarantee Its Failure – via MarketingProfs
2: There are marketing Do’s and there are marketing Don’ts. These two “sins” most certainly fall in the “Don’ts” category. Non-Profit Marketing Sins Apply to For-Profits Too – via B2B Bliss
1: If you think businesses aren’t thinking socially – think again. KLM ‘Meet & Seat’ Lets You Choose Who to Sit Beside Through Social Media – via Simply Zesty
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.