PR News Roundup 3/9/12: 5 PR Blog Posts You May Have Missed
Here is the weekly round-up of the best blog posts we have seen around the web. The top five in no particular order:
Oreo, “Milk’s Favorite Cookie,” celebrates its Centennial today. In honor of the occasion and for the New York portion of the Social Media Week conference, Kraft and 360i Foods presented a discussion titled, “How Oreo Is Using Social to Celebrate 100 Years of Brand Love,” on Feb. 14 at 360i headquarters.
Blogging is a lot like fishing. Some people do it all the time and never catch anything…while others catch everything.
Why is that? You know better than to say it is luck.
It’s likely that most companies launched their social media marketing efforts with in-house staff. But as strategies shift, the companies that keep it in house may be rethinking whether outsourcing to an agency makes more sense.
For those companies, there are several factors they should consider before handing it over.
You know that blogging is indispensable for a successful inbound marketing strategy, but despite trying all the tricks of the blogging trade, you just can’t find enough time to consistently blog at the frequency and quality level you need to stay ahead of your competitors. When other marketers in your shoes reach this point, there are a couple of routes they commonly take. Many will hire an in-house blogger to create content and manage the blog’s CMS. Others don’t need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. Usually, freelance bloggers don’t manage your CMS, but the content creation effort lies squarely on their shoulders.
Many brands have been leveraging social media as part of their communications strategy for several years now. But our thinking about how to use social media has evolved tremendously, especially during the past 12 months. And it’s not just the digital natives who get it.
And a recap of what happened on CisionBlog:
Using the same methodology as our customizable Influencer Report Briefing Books, we have compiled a list of some of the front-runners in Olympic Summer Games’ coverage. Here is our roster of those leading in content for the games in London, and who you should follow as the Olympics approach.
Your Social Media Manager is going on vacation for a week and before she leaves, asks if you can fill in for her. “Sure, no problem” you say, but do you really know what filling in entails? Honestly, I didn’t – until I volunteered to fill in for Yvette Pistorio, our Social Media Manager, for the first time a few weeks ago.
In the ever changing social landscape, it’s becoming more critical for PR professionals to quickly locate and target influencers within their social community. To better facilitate this, Cision is launching a new search feature in beta, allowing CisionPoint customers to perform keyword searches against real-time social content.
Elliott Almond is looking for great stories. He has covered nine Olympic Games and has covered Olympic stories – features, issues and news – since the late 1970s. We talked with Almond, who is an Olympics, soccer and college sports reporter for the Bay Area News Group, to find out what qualities he’s looking for in Olympic content.
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