March 07, 2012
/ by Ellen Enrico
Mitt Romney may have claimed victory in last night’s Super Tuesday race, but who won the social share of voice? Ron Paul seemed to have run away with that category while Mitt Romney and Rick Santorum (like they’ve been throughout this entire campaign) continue to go head-to-head.
Santorum won three states and came within a percentage point of a win in the closely-watched contest in Ohio. Proclaimed victor, Mitt Romney, on the other hand missed his chance to secure the GOP presidential nomination and begin his focus on President Obama.
There’s no doubt, Romney is still the frontrunner in this race with more delegates and significant financial advantage over his rivals. But what is the general social sentiment about Romney? Based on a quick look at our social media monitoring platform, Romney is also winning negative sentiment from the social sphere.
While comparing posts about Romney to posts about “Super Tuesday”, the common trend confirms that republicans overwhelmingly continue to see Romney as having the best chance to beat President Obama.
And the GOP race continues …
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