April 23, 2012
/ by Kimberly Cooper
When: May 25
What: As the summer months get closer, many look forward to swimming, running through sprinklers and other fun outdoor activities. But without caution, too much sun and fun pose serious danger. Make this summer safer with increased hot weather awareness during Heat Safety Awareness Day, observed May 25.
Background: During the warmer months, temperatures can escalate into the high 90s and low hundreds. According to the National Oceanic and Atmospheric Administration, heat is the number one cause of weather-related deaths, resulting in hundreds of fatalities every year. When the body is unable to cool itself, heat stroke and hyperthermia may set in. Heat Safety Awareness Day encourages people to become more aware of the dangers that lurk beneath the sun.
Story Pitch: A number of groups and organizations can leverage this event, while also helping people be safer during the hot months. Doctors and pediatricians can take this time to address heat safety with their patients. Neighborhood pools may also take advantage by advertising their facility. Pool, water toy and sprinkler manufacturers are also able to promote their products as ways to have fun while keeping cool in the summer. Retailers of sunscreen and protective beach wear can also get in on the event, while heating and cooling companies can get the word out on summer deals.
Story Hook: According to the National Highway Traffic Safety Administration, symptoms of heat stroke include red, hot skin, no sweating, dizziness, and nausea. Consider the following when making your pitch:
Tips: An emergency room doctor who deals with cases of heat stroke and hyperthermia can provide good advice on how to avoid heat sicknesses. In addition, a weatherman can discuss heat fluctuations and recommend ways to stay cool. Meanwhile, a family that practices heat safety would make a great source for any reporter.
Centers for Disease Control (200) 232-4636 cdcinfo (at) cdc.gov www.cdc.gov
Environmental Protection Agency (202) 272-0167 www.epa.gov National Highway Traffic Safety Administration (888) 327-4236 www.nhtsa.org
National Oceanic and Atmospheric Administration (301) 713-1208 www.noaa.gov
–Researched, compiled & written by Kimberly Cooper Event Dates from CHASE’S Calendar of Events
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