PR News Roundup 4/13/12: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! Here’s the top five in no particular order…
“Have you encountered situations where you failed in your career? What have you learned?
I’m sure many of you have had multiple opportunities to learn from failing. It may be splitting words, but to me failing as a verb is much more solid than failure as a noun. It implies something active. It reminds me of valor, or daring to do something in the first place.”
“Well, this is certainly an interesting development. Facebook has acquired Instagram for the rumored price in the neighborhood of $1 billion. With the Facebook IPO looking to happen next month maybe Mark Zuckerberg felt it was best to make this purchase without having to answer to those pesky shareholders.
Zuckerberg shared the news on Facebook (of course!)”
“By now you’ve heard the news. Earlier today Facebook announced it hadacquired Instagram for a meaty sum of $1 billion. We’ve written about who the sale is really about (it’s the investors) and how to get some more followers. But what does the Twitterverse say about this? Here are a few insightful tweets about this whole shabang. Read on.”
“After being tested, ranked, evaluated, interviewed and waitlisted, high school seniors all over America anxiously wait with hopes of securing spots at their dream schools. Meanwhile, Track Social has been subjecting the Universities’ Social Media Performance to the same types of rigorous tests.
Hundreds of metrics on social media activities are collected, crunched, benchmarked, and rolled up to the four key Social Pillars – the essential categories of social marketing success: Presence, Audience, Engagement, and Buzz. We then combine the Pillars to produce the Overall Performance of each school. For the full Track Social University Leaderboard go here.”
“Reward the type of behavior you want to encourage and model the type of behavior you want to encourage.
Reward the type of behavior you want to encourage.
Think about what behavior you want from your members. Maybe you want more comments on your blog or forum? Then think about how you can reward people that leave comments. Find ways to put the spotlight on them and make them feel (and look!) special for leaving a comment. That way, others will look at how you are treating the people that leave comments, and it will encourage them to do the same thing!”
And a recap of what happened on Cision Blog:
Here is our bi-weekly roundup of new talent, account wins and other PR and marketing industry news. Read below to find out about your competitors and friends, and be sure to share comments and discussion points!
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.