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PR News Roundup 4/27/12: 5 PR Blog posts You May Have Missed

Photo courtesy of Matt From London via Flickr

It’s time for my weekly round-up of the best blog posts I have seen around the web this past week. Here’s the top five in no particular order…

7 Reasons Marketing & Customer Service Need to Work Together via HubSpot Blog 

“If you’ve read our articles on the benefits of sales and marketing alignment, you likely understand the importance of a marketing strategy that leverages cross-departmental collaboration and integration. And we feel no differently about the relationship between Marketing and Customer Service — they should go together like milk and cookies.

The need for a symbiotic marketing/customer service relationship is only more important now, with consumers increasingly turning to social media as a way to communicate with businesses. In fact, according to a recent study from Booz & Company75% of marketers using social media identify customer service as a primary use of their social media platform.”

Another Facebook Photo Change for B2B Companies via Social Media B2B

“Just when you thought you were settled in with the Facebook Page for your B2B company comes another change. If Timeline wasn’t enough, now Facebook has changed the size and location of the profile photo to match the size and location of personal profile photos. Hmm, how did they miss this a couple months ago when they launched the Timeline for Business Pages. If the point was to make the Business Pages look like personal profiles and create a business timeline, I am curious why it was designed based on a different spec.

No need to ponder the imponderable, and it’s time to resize that logo or photo because this takes effect on April 26. The new size is 160 pixels by 160 pixels and the new location is 23 pixels from the left and 210 pixels from the top. Facebook did not announce this change very broadly, but it was included in the weekly activity email sent to Page admins. In looking for any kind of official notice, I found this post on Reface.me that included the below graphic showing the difference in size and location.”

If You Want to Pitch a Blogger Successfully, DON’T Do This via Danny Brown

“The email below arrived in my Inbox this afternoon (click to expand)

It was sent in the hope of garnering some press for the company’s website, that helps students connect with potential employers. Great – nothing wrong with that, and here’s to more companies helping students get a great start in life.

The problem is, the approach is all wrong and will probably put off every blogger they reached out to (and there were some big names in there).”

Why It’s So Easy to Get Marketing All Wrong via The Daily SEO Blog

“I got a couple emails last week I wanted to share in anonymized format. Here’s the first one:

It’s me again , just wondering I have been learning allot more about how to link build without software like senuke x and other automatic software and becoming a better manual link builder with google alerts etc.

And here’s the second:

I look after around 6 clients at the moment, but my daily jobs just seem to be very repetitive e.g. finding related blogs, commenting on them, submiting sites to decent directories and guest posting, an now and again creating infographics and sharing them with blog owners and across sites such as reddit/quora etc…mostly I’m just blog commenting though.”

Want to Have a Larger Impact on Your Orgainzation? 4 Tips for Becoming A Better Influencer via Online Marketing Blog

“Last week Lee Odden shared a post  on attracting the attention of influencers online.  Whether we’re talking about influencers with mass appeal, or those that have a closer and more personal relationship with their followers, each person presents an opportunity to learn and grow.

That got me thinking, when it comes to the inner workings of an organization: what makes a good influencer, and would I consider myself an influencer at TopRank Online Marketing?  In my opinion, there are some key factors that make a good influencer.”

And a recap of what happened on Cision Blog:

 

Mom’s the word at Seek or Shout

And why shouldn’t it be? With Mother’s Day a little less than two weeks away, many mom bloggers are using Seek Or Shout to make connections while accommodating short-term deadlines for features and gift guides.  Whether looking for products from PR professionals, or requesting consumer opinions from the community-at-large, our newly launched content collaboration site is gaining traction among, well, the people who “know best.”

PR & Marketing Wins, Moves & Other News

Here is our bi-weekly roundup of new talent, account wins and other PR and marketing industry news. Read below to find out about your competitors and friends, and be sure to share comments and discussion points!

The Stache Act case study: a buttoned-up brand finds its groove with a lighthearted campaign

When H&R Block announced that it was supporting a bill that would offer Americans a $250 tax deduction to offset the cost of maintaining facial hair, some of the company’s tax preparers didn’t think it was very funny.

Neither did some consumers who didn’t understand that the campaign for a mustache-related tax break was just a joke, a plan hatched by Scott Gulbransen, H&R Block’s social media director, to raise brand awareness amongst younger taxpayers. But the tongue-in-cheek tone of the campaign is hard to miss in the Stache Act’s YouTube video, so the disapproving reaction on social media was funny in its own right, bringing more attention to the pseudo-legislative effort.

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