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Waltham News Tribune editor uses social media to connect with readers

How do you use social media at work?

“I’m essentially on Twitter all day, even if passively checking every once in a while some days just to make sure there isn’t any major breaking news I should be aware of. Through my own personal feed (@A_Merritt) and my newspaper’s feed (@WalthamNewsTrib), I will comment on things, link to stories and connect people with the things in which I’m involved. I also use Facebook as a way to connect readers with my paper’s best stories – particularly the ones with good visuals that play well within the Facebook interface.”

Which platforms do you like best? Why?

“I use HootSuite as my Twitter portal, because the column and multiple-feed interface is really helpful as I balance the many hats I wear online. In addition to that and Facebook, I’ve dabbled with Tumblr, though I’m still very much a rookie there. I’m generally not the type to use every new social media avenue available. I like to stick to the ones that work, and get the most widespread use. I’ve looked around at Storify a bit, though I haven’t used it very much, and only occasionally have I gone to it for easy-to-follow explanations of some breaking news stories. I think there’s some potential there, though.”

Andrew Merritt, Editor
Waltham News Tribune
(781) 398-8002
Twitter: a_merritt

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