Cision® acquires ShareIQ technology, enhancing Cision Communications Cloud® capabilities Read More

Facebook Camera: Is it the new Instagram?

Kudos to Mark Zuckerberg (for being top of mind in the news feed lately). He bought Instagram, went public with Facebook, married his girlfriend, launched an app, and hey look now he’s launched another app. My iPhone now has a folder solely dedicated to Facebook apps. Thanks Mark.

Let me answer that question above. Zuckerberg’s latest app, Facebook Camera, is not the new Instagram. Despite looking similar to Instagram, they are not alike and I doubt it will “kill” Instagram despite what people might think. It does however have filters but they do nothing to enhance your photos. When it first launched, I’ll admit that I wasn’t a fan. Over time, I’ve come to see the potential. The new app focuses solely on photos which is something I spend most of my time looking at on Facebook and it does this well. It also pulls photos loaded into Facebook by other apps and displays them big and bold. I can like, comment, and upload my own photos (and create albums) with ease without having to go into the main app. I like how fast it is. I can also tag people and add a location. With the new Pages Manager app and photo app, I see myself drifting away from the main app unless I need to update my status but then again I have other third party apps for that. The real question here is: why couldn’t Facebook just spend time building a superior app? Like their main app? Why all the separate apps?

Clearly, they know how to build apps. Messenger, Pages Manager, and the new camera app function far better.  Users gripe about using the Facebook via mobile web. Have they not been listening to this feedback or is this their solution? I wish I could tap into Zuckerberg’s brain. Until then, I’m kinda digging the functionality and how quickly I can access the pages I manage and share photos. Perhaps, Mark knows that Facebook has become all about pages and photos so he gave us two apps. We shall never know. One thing is for sure (or at least I think so), Instagram will be here to stay and your photos are safe.

Currently, the latest apps are only available for iPhone users. So enjoy! Have you downloaded any of the apps? What do you think Zuckerberg will create next? Let us know in the comments below.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.