Edelman and Cision Form Communications Cloud Partnership Read More

Google Drive: Another competitor in the world of cloud storage

The latest tech craze seems to be the cloud. No, not those big puffy things in the sky. The “cloud” is digital storage. It promises to make your life easier. It keeps all your data in sync, prevents it from being lost or stolen, and is offered by almost every major tech company for a low, low fee and now Google has finally joined the cloud cool club.

This cloud craze is a serious technology advancement. Cloud based services store your documents, photos and videos on remote servers and it only makes sense that Google would boldly announce their arrival into the playing field. Dubbed Google Drive, like any other Google product, it’s fairly easy to setup and get running as long as you have a Google/Gmail account. Similar to services such as Dropbox, Microsoft’s SkyDrive and Apple’s iCloud, Drive safely secures your data on Google’s servers. A free Google Drive account starts with 5GB of storage and escalates from there (all paid options of course). The pricing plans seems to be relatively affordable – 100 GB is a  $4.99 a month, while something more substantial such as 1 TB costs $49.99 per month. You can change your plan at anytime.

Google Drive makes it easy for you to access your cloud data. You can access your files via a browser or a Mac or PC application. When I first set up my account, I was even told I could access it via my phone (which I haven’t seen yet) and all of my existing docs were immediately updated/uploaded. In fact, the word “docs” no longer exists. Unfortunately to edit or access anything, you need to be at your computer and within the br0wser application. Compared to its competition, Drive still has a long way to go but for Google it’s a step in the right direction and given their smarts, I’m sure they’ll turn this product around with a few tweaks here and there. A good start would a mobile app. Drive has an upper hand with competitive and affordable pricing and ease of use. Consumers like simple and Google Drive is a major win. Unlike Buzz, Google Drive has a shot at success and I’m anxious to see where this will go.

Are you using Google Drive? How do you think it compares to other cloud storage services?

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.