2018 Global Comms Report: Challenges & Trends Download Now

In a relationship? There’s an app for you

When I first noticed Pair in the app store, I was a bit curious so I checked it out and excitedly exclaimed to my geeky boyfriend that I was downloading it and he should too. Luckily it doesn’t take much persuading to get him on board with my latest crazy schemes which makes us oh so awesome, perfect, and blah blah blah.

If you’re in a relationship (especially one that’s long distance), Pair is the app for you. The app allows you to store important dates like anniversaries and birthdays, draw and do live sketches, send over a quick thought bubble to show you’re thinking about your significant other, share photos, videos, and the cutest feature of all a “thumb kiss.” It’s nothing like an actual kiss but it’s still kinda cool. You press thumbs together, the phone lights up red, and vibrates.

Since it’s a private sharing app, all your lovey dovey moments stay stored in one area and away from public consumption or jealous (not in relationship) type friends. You can freely express whatever it is you feel and also download those moments. A downside to Pair is the 14 second video. It’s almost impossible to get your thoughts into 14 seconds and we’ve had to shoot several takes, send multiple videos, and learn the art of brevity.

During its first few days of launching, Pair immediately racked up 50,000 users. That’s an impressive number for an app that hasn’t yet gone viral but is getting a lot of press attention. Since discovering Pair, the geek and I also happened to run across another app in the app store by the name of Cupple. The premise is the same however, there is no place to store important dates, share videos, sketches or anything cute like a “thumb kiss.” Cupple still allows you to send messages and photos with the added feature of stickers. There are four packs included but the rest you’ll have to purchase which now makes you wonder how much you want to invest in this private sharing experience or just keep it free and easy via text messages.  After a few days on Cupple, we went back to the old familiar Pair.

Ever since Path blazed the trail for private sharing, I’ve begun to see a rise in private sharing apps. Do you share moments on Pair or Cupple with your significant other? Which one do you like the best and is there one I missed? Let us know in the comments down below.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.