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Links We Love: May 18th

Happy Friday!  It’s time for this week’s roundup of our top five reads.

Stat of the Week

According to JZ Analytics’ survey of US Web users, nearly 87% of respondents consume 11 hours or more of online content per week.  The world is dying for digital content – give it to them! Hunger For Online Content Remains Undiminished – via eMarketer

List of the Week

Today, Facebook made its Initial Public Offering.  Irrelevant to your business? Think again. 5 Ways Facebook’s IPO Affects Brands – via Mashable

Tip of the Week

And speaking of Facebook, the new Timeline format has a lot of app-users spooked.  Don’t be! Apps are still a top way to boost engagement on your fan page.  Here’s how. How to Use Facebook Apps to Improve Fan Engagement – via Social Media Examiner

Stroke of Genius of the Week

Hellmann’s mayonnaise can be used for more than just sandwiches. Their customers didn’t know that until they launched their recipe receipt campaign. Within a month of the campaign, their sales skyrocketed by 44%!   Superb Innovative Hellmann’s Point of Sale Marketing Campaign [Video] – via Simply Zesty

And Finally…

As if you didn’t want to be Bono already… U2’s Bono Will Make More on the Facebook IPO Than Throughout His 30-Year Music Career – via Business Insider

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