Previously in The Power of an Optimized Press Release infographic, we discussed in general terms how incorporating search engine optimization can be beneficial for press releases. In The Power of an Optimized Press Release: PRWeb’s Story, we show you how press release optimization helped raised the visibility of our own press releases.

Also important to note: the newsworthiness of a press release. Hopefully you’re carefully evaluating the value of your news release to your audience. If your release doesn’t explain in clear writing how it benefits your readers, you’re already missing the mark. The summary line in the 2006 and 2007 releases lack this, while the releases from 2011 hook the reader with why it’s important to them.

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The Power of an Optimized Press Release - PRWeb'

About Annemaria Nicholson

Annemaria Nicholson is the North American Director of Content Marketing and Social Media at Cision. She drives go-to-market content, blog and social strategy for multiple brands and loves to experiment with interactive and multimedia content to better engage and inspire audiences. Her innovative content programs helped Cision place as a finalist at the 2016 Content Marketing Institute Awards and turned the marketing department from a cost center into a revenue center. As a direct result of her content strategy, the business was able to move the needle on key business KPIs.

As Head of Content, Annemaria has a strong track record of creating high quality multimedia content, blog posts, tip sheets, videos, instructional content, case studies and more to create great customer experiences. She revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel program that promotes content via additional, complementary and unique content to drive discoverability, search rank, audience awareness, credibility, and ultimately more leads and revenue for the business.