May 04, 2012
/ by Frank Salatto
Eddie Johnson is a Vocus coach. As a Professional Service Consultant here at Vocus, he takes calls every day, helping customers use their software better.
The two days of the Vocus Users Conference are a different animal, though. There, Eddie transforms into a super-coach: an around-the-clock Vocus trainer, meeting one-to-one with Vocus customers (hundreds are in attendance), teaching them how to get the most out of their software.
One-to-one training sessions at the conference can be scheduled just after a user registers. Attendees can pick a time slot that works best for them ahead of the conference, then simply show up at the training area for their session once the conference begins. Experts like Eddie will take it from there.
“You’d be amazed what you can learn in a 30 to 45-minute session,” says Eddie. “We can analyze your business goals, evaluate your system, make a proper recommendation, and then walk you through those recommendations. We show you what to do, rather than just telling you. And you can book as many sessions as you like.”
Eddie has ‘coached’ at every Users Conference, since 2004, helping countless customers use Vocus better.
“A lot of Vocus PR customers have questions like, ‘How do I find key articles to send to management?’ So I show them different techniques for doing that,” he says. “Some people will come to me and say, ‘I really want to focus on top-tier publications.’ So we create settings that help them quickly identify those publications, analyze those articles and quickly forward them out to management.”
“I also help with things like key list building,” Eddie says. “We’re trying to find the key contacts based on different campaigns that they’ve done in the past, and identify who those reporters are who keep coming back and keep promoting their organization.”
He’s found that Vocus experts and beginners alike return to the Users Conference for one-to-one sessions. The opportunity to learn something new is just too great to pass up.
“I look forward to helping the same customers year after year,” he says. “I’ve had people who have had the system for five, six, seven years, and they come back because the system is growing, which means we’re adding more features, and their organizational structure is changing as well.”
“This isn’t just for people who have only had Vocus for a couple years,” Eddie says. “We train everyone from beginners to advanced users. Users of all skill levels should come. I guarantee no matter what skill level you have, you’ll always learn something new.”
Interested in one-to-one training sessions at the Users Conference? Find out more about the top PR and marketing event of the year!
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