June 18, 2012
/ by Kimberly Cooper
What: Children are bursting with energy, constantly on the go. They get bumps and bruises left and right, so pain, swelling and tenderness is not something unexpected. However, chronic swelling and bruising can also be a sign of something more serious. In July, educate yourself on juvenile arthritis during Juvenile Arthritis Awareness Month.
Background: Juvenile arthritis, while not well known, is one of the most common childhood diseases in the U.S. It can cause damage to joint cartilage, alter bone growth, and lead to deformity. It can also cause damage to the eyes, skin and gastrointestinal tract. As common as it is, juvenile arthritis often goes overlooked. In July, take the time to education and increase awareness for this chronic disease.
Story Pitch: There are a number of various groups and organizations that can help to promote their campaigns during Juvenile Arthritis Awareness Month. Pediatricians may use this time to promote awareness of the condition, while manufacturers of orthotics will want to promote their product as an option for pain management. Physical therapists may also want to also take the time to increase awareness this month, alerting people of the benefits of movement and physical activity when plagued with juvenile arthritis.
Story Hook: According to the Arthritis Foundation, approximately 294,000 children under 18 are affected by juvenile arthritis and other rheumatologic conditions. Consider the following when making your pitch:
Tips: A pediatrician who deals specifically with juvenile arthritis is a good resource to discuss treatment and detection for juvenile arthritis. In addition, a family who is dealing with juvenile arthritis can shed some light on how to cope with juvenile arthritis.
American College of Rheumatology (404) 633-3777 acr(at)rheumatology.org www.rheumatology.org
Arthritis Foundation (800) 283-7800 www.arthritis.org
Centers for Disease Control (770) 488-5464 cdcinfo(at)cdc.gov www.cdc.gov
Children’s Hospital of Philadelphia Center for Childhood Arthritis an Rheumatic Diseases (215) 590-2547 www.chop.edu/service/rheumatology/home.html
–Researched, compiled & written by Kimberly Cooper Event Dates from CHASE’S Calendar of Events
Get the latest updates on PR, communications and marketing best practices.
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.
1-312-922-2400from 8 AM - 5 PM CT