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Interview: Mark Ragan on Brand Journalism and Refrigerator Journalism

“Weak taglines — it’s empty cheerleading.  It’s space-filling nonsense.” – Amanda Rominiecki quoting Mark Ragan in a live Tweet.

Refrigerator Journalism:  it’s the antithesis of space-filling nonsense.   It’s  an old school journalism speak for sticky content, which only goes to show that concept isn’t new, despite the fact we have new tools for producing and publishing content.  We caught up with Mark, who is the CEO and publisher of the PR Daily and Ragan.com (among others), after his presentation to the 2012 Vocus User Conference to ask him to elaborate a bit on this concept.

And Mark’s no newbie:  he cut his journalism teeth covering politics when Ronald Reagan was running for election.  His slides from the presentation on Brand Journalism follow below, which include excellent examples of companies that he feels are role models for brand journalism.  I’d be remiss if I didn’t point out that not only is Mark & Co. an example of a publishing company that transformed itself amid a dynamic media landscape, he too is a role model.  I consider the Ragan.com iPhone app one of five free must-have apps for PR pros.







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