PR News Roundup 6/15/12: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! Here’s the top five in no particular order…
“One of the most popular forms of content creation today is interviews … but great interviews take a lot more than just coming up with a list of questions. The sad fact is, not everyone who creates interviews to post online is actually good at doing them. So you might wonder, what do the people who ARE really good at it already know?
Over the last month I’ve done over 30 interviews as part of launching Likeonomics (that’s more than one a day). Across that time, I’ve done everything from answering emailed questions to sitting in a broadcast TV studio. Apart from getting good at sharing soundbites, the last month has really given me an up close look at almost every style of interviewing you can imagine.”
“As many of you know, Facebook released some major features recently to assist with multiple admins on pages and the long awaited ability to schedule a post up to six months out or every 15 minutes if you please — that doesn’t mean you can get all spammy on us!
These features have been heavily anticipated and are long overdue for administrators as Facebook looked to improve the page management functions. Small businesses and brands with clear job roles will find these admin features immensely useful in tasking out responsibilities and tracking workflow.
But what if you have 10 or even 100’s of page administrators to keep track of over 100’s of Facebook pages? Facebook’s new admin features aren’t really getting you excited, eh?”
“Dear PR Pros,
Why must we continue to have this conversation?
Is it because you’re too busy “pitching” to read anything about your industry? Perhaps you don’t read blogs, in general? Are you so busy following up with the 10,000 spam emails you send to journalists that you just don’t have time to actually learn how much more effective pitching would be if you built relationships? Is it because relationship building takes time and you only have time to send one email? Or is it because the industry is still rewarding you for results in coverage instead of business growth?
Whatever the reason, stop it. Stop it now.”
“Are you looking to drive more traffic to your blog content?
Social sharing is critical.
But how can you make your content as shareable as possible?
Follow this process, and consider the following 7 tips.”
“Remember, you’re only renting in social media. What you’re learning by “renting” your pages on Facebook, Twitter, Pinterest, Tumblr, Blogger, WordPress.com,LinkedIn, and Google+, is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future. So, that’s good.
Invest instead in engaging visitors, drawing online attention, encouraging social sharing and telling compelling stories.
The downside is that all good things come to an end. The recent Facebook IPO backfire reminds us that even Facebook, with its 900 million active users worldwide, can still fall, as did MySpace and Friendster before it.”
And a recap of what happened on Cision Blog:
n the week leading up to Father’s Day, we decided it was important to highlight all the dedicated dads who share stories of tantrums, tutus and trucks. We ran a similar post last year, and this year we decided to change it up a bit. Using the same methodology as our customizable Influencer Report Briefing Books, we have compiled a list of some of the most influential men who cover parenting topics. Here is a sampling of the influential dads we found, based on Inbound Links, Klout, Relevance, Audience Engagement and more.
Over here in CisionBlogland we decided to follow-up on our post of the Top 100 U.S. Social Media, Internet Marketing & SEO Blogs with the Top 50 PR & Marketing blogs. We searched deep to shine some light on bloggers you may not be so familiar with. To compile the list, we chose to use our Cision Influencer Ratings. Using Cision’s media database, we were able to find over 100 blogs covering public relations, public relations industry and marketing. Without further ado, here are our Top 50 PR and Marketing blogs!
Dawn Conway is the latest addition to Cision’s Management team. Dawn joins us from LexisNexis where she was the Senior Vice President of Corporate Responsibility. Prior to leading corporate responsibility, she was Vice President, Global Licensing for LexisNexis. She is an attorney, current member of the District of Columbia Court of Appeals, American Bar Association and the National Association of Women Lawyers. She was previously a board member of the Content Division of the Software & Information Industry Association (SIIA), which provides a forum for companies that publish and distribute online content or facilitate the licensing, presentation, and distribution of digital information products.
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