June 22, 2012
/ by Yvette Pistorio
Photo courtesy of pasotraspaso via Flickr
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! Here’s the top five in no particular order…
Did you hear the news that CBS sued ABC over their new show called The Glass House?
Apparently CBS thinks it’s a direct rip-off of Big Brother, the reality show that follows a group of strangers living together in a house where they’re recorded and filmed 24/7.
And, to be fair, The Glass House also follows a group of strangers living together in a completely wired and state-of-the-art house. The only difference? The audience gets to vote on who stays and who goes.
But CBS lost a battle last week when a judge denied the restraining order which would prevent ABC from airing the show.
Visual content is awesome. It grabs your audience’s attention, it’s quick to consume, it’s shareable, and for those for whom writing is a bigger nightmare than those dreams where you’re late for school and don’t have any pants on, visual content is a nice alternative to keep your content creation machine chugging.
Most people don’t have any trouble coming up with ways to integrate visual content into, say, their social strategy (or maybe they do, which is why we’re covering it in this post for good measure). But you should be thinking about the role visual content plays in all of your marketing channels — from social media, to organic search, to your email marketing. Ready to learn how to integrate visual content in your marketing channels? Let’s get started!
One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value.
Early studies into the question focused on equating the value of a Like to dollars and cents, with some whitepapers making somewhat audacious claims about the monetary value of Likes. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.
A website’s copy has a huge influence on where a site ranks in Google. The most strategically planned out and well built website could fall flat on it’s face if copy isn’t properly crafted and executed. With Google wanting valuable content, the role of web copy and SEO copywriting is becoming more apparent now than ever. If budget isn’t allocate to SEO copywritng or you don’t have a SEO copywriter on staff, you might feel compelled to take this task on yourself. However, this can be quite challenging as I’ve had some excellent writers deliver some really crappy “optimized” copy to myself.
If you are going to write web copy for SEO purposes, here are some copywriting tips:
Every time a new marketing “technique” appears, it’s seems like the next revolution. Everything is suddenly going to be easier, faster and cheaper, right? Social media is unfortunately no exception to the rule and there will always be people (often those who claim to be experts or “gurus”) to sell you the newest bells and whistles.
It seems important to me to describe some of the lies that you may confront.
Building Online Relationships: Tips from Follow Friday the Film
Out of hundreds, thousands or maybe even millions of friends and followers each one of us has on social platforms, how many do we really know? For most of us, it is probably less than 5 percent, but not Erin Faulk.
The 29-year-old decided to grow herTwitter relationships beyond an avatar and bio and is traveling 8,000 miles across the country in 28 days to meet face-to-face with some of her Twitter friends. Her experience will be chronicled in a documentary titledFollow Friday the Film, and the adventure will begin June 26 when Faulk and the crew depart from Los Angeles.
NeverSeconds is a blog that until last night was ran by nine-year-old VEG, real name Martha Payne, and her dad Dave. The tagline ‘One primary school pupil’s daily dose of school dinners’, sums up almost every post: a picture of the day’s school meal is accompanied by a short amount of copy and a rating system for the food.
After Argyll and Bute Council pushed through an action to ban the photographs, Martha posted that the blog would have to cease. Already breaking two million hits since its 30 April inception, the news then hit the BBC website (where it has been the most read story all day) as well a string of other popular outlets.
Last week, we announced the Top 50 PR and Marketing blogs for 2012. PR Squared was lucky #13 on our list and is commonly found on AdAge Power 150. Todd Defren, the Principal of Shift Communications, started PR-Squared in 2006 and has become one of the most sought after speakers in the PR and Social Media space ever since. He was nice enough to sit down and answer some of our questions. For those of you who are fans of Todd’s blog, we think you might be surprised to hear Todd wasn’t born knowing he wanted to be a communicator. Like many of us, he sort of fell into the role accidentally, but we think he’s right where he belongs.
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