June 08, 2012
/ by Yvette Pistorio
Photo courtesy of cloneofsnake via Flickr
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! Here’s the top five in no particular order…
“People who care to read my ramblings already know I’m a Foursquare fan geek both for work purposes and personally. In case this is your first visit, here’s why I’m a fan.
I was involved in what many people view as the first Foursquare special in the UK (Dose Espresso, referenced in this article in Marketing Magazine). And for my clients in some of the earliest brand involvement in the UK with Foursquare (same article in Marketing – I was on the Debenhams team).
More recently I’ve been using Foursquare more and more. Personally I’m finding the many dimensions really useful – networking, earning points, badges and mayorships (the game) and finding places to go to that that my social network rates – or in other words a manifestation of my interest graph.”
“I must say the pre-keynote presentation was hilarious. Tom Webster (@webby2001) from Edison Research shared some “feedback” his company had received from the post-session surveys that were sent out for evaluation of the speakers. The comments were those that many bloggers experience on a daily basis: Poorly written, irrelevant, spam on your painstakingly written blog post.
Tom’s commentary was the perfect seguay into Chris Brogan’s (@chrisbrogan) keynote presentation. First off, Chris is hilarious, second of all he is not afraid to poke fun at himself. This wasn’t the sort of presentation that is easy to live blog (plus there was zero Internet connection) so I decided to share the information like I consumed it. In bite sized chunks that are easy to consume and easy to share.”
“An impromptu study by Marketing Pilgrim shows that 4 out of 5 marketers laughed when they saw the title of this post.
Yes, we’re going to talk about how Facebook is overvalued. . . . again.
This time, it stems from a Reuters/Ipsos online poll about Facebook usage. Right off the bat, they found that 34% of those surveyed were spending less time on the site. 20% said they were spending more time. Hang on while I do the math (34 minus 20, negative sign, percentage), yep, that still equals lost eyeballs.”
“Are you wondering how to best use Facebook for your business?
Should you open your personal profile with a Facebook Subscribe button? Would a Facebook Group work well for your business?
The simple truth is that Facebook Pages are not being seen as often in the news feed.
Facebook reported that on average, brands reach about 16% of their fans in a typical week through posts. This news has many people wondering if Pages are still a worthwhile endeavor.
Find out how to choose the best marketing strategy that fits your business by answering these simple questions.”
“Yesterday, Search Engine Land released the results of the third and final round of BrightLocal’s Local Consumer Review Survey. Conducted between January 15th and March 1st of this year, this survey looked at the current state of local consumer purchasing behavior, and compared it against results from 2010. We referenced some of the data from previous installments of the survey in an earlier post on this blog about how to accumulate more online reviews for your local business, but the data from this installment of the survey focuses on consumer recommendation behavior for local businesses.
In other words, how can you turn your customers into word-of-mouth marketers for your local business? It’s an important method of customer acquisition for businesses to master because those customers are, to put it plainly, wicked cheap; no marketing costs get expended to bring them in, and any sales efforts are typically minimal when accompanied by the rousing recommendation of your business from the customers’ friends. So let’s check out the most recent insight BrightLocal can give us about how consumers recommend local businesses so you can determine the best way to increase word-of-mouth business.”
One of my best friends – and the most organized person I know – recently sent me an article from the Harvard Business Review on keeping up with the wild pace of life, and the two lists professionals should make to keep from drowning in information overload.
The author, Peter Bregman, a strategic advisor to CEOs and author of 18 minutes: Find Your Focus, Master Distraction, and Get the Right Things Done, says trying to answer, attend and review every e-mail, meeting, phone call, news event, and tweet is counterproductive. Instead, he says success hinges on our willingness to risk missing some information.
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