July 16, 2012
/ by Kimberly Cooper
When: August 5-11
What: Most people know that exercising regularly is an important element of leading a healthy lifestyle. In addition to keeping fit, staying active can reduce the risk of heart disease and stroke. But exercise isn’t only important for adults. Children who exercise are also at less risk for hypertension and cardiovascular disease. Get in shape with your child in August during Exercise with your Child Week, observed Aug. 5-11.
Background: This August will mark the second annual Exercise with Your Child Week, and encourages parents and guardians to exercise with their children and work toward a healthier lifestyle.
Story Pitch: A wide variety of groups and organizations can participate in Exercise with Your Child Week. Fitness centers and gyms can open their businesses to children, encouraging parents and children to work out together, or offer fitness classes that are child-friendly. Local parks may encourage parents and children to exercise by setting up running trails and walking paths, or organize fun events to engage children. Doctors and pediatricians will want to take this opportunity to stress the importance of daily physical exercise as well. In addition, retailers of sports gear or outdoor games can also get in on the action this week by promoting their goods.
Story Hook: According to the Centers for Disease Control, children and adolescents should do 60 minutes of exercise each day. Meanwhile, adults need at least two and a half hours of aerobic exercise a week. Consider the following when making your pitch:
Tips: A general practitioner can advise both parents and children on how to exercise properly, with little risk of injury. In addition, parents who frequently exercise and do aerobic activities with their children may be able to provide insight on how to get kids interested in working out and exercising.
American Academy of Pediatrics (847) 434-4000 www.aap.org
American Council on Exercise (858) 576-6500 ace(at)rbbpr.com www.acefitness.org
American Heart Association (800) 242-8721 www.heart.org
Centers for Disease Control (800) 232-4636 cdcinfo(at)cdc.gov www.cdc.gov
–Researched, compiled & written by Kimberly Cooper Event Dates from CHASE’S Calendar of Events
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