Get out on the green and golf this August
What: Although golf didn’t rise in international popularity until the 19th century, documentation of its existence dates back to 1457 when James II of Scotland banned the game and declared it a distraction to young men’s military training. Since then, the game’s sociality and beautiful courses have appealed to men, women, boys and girls alike. This August, attract new players and help seasoned golfers improve their game during National Golf Month.
Background: The first National Golf Month was celebrated in 1993 and created by the Professional Golfers’ Association of America (PGA). It grew out of the association’s National Golf Day and promotes golfing as a family sport, accessible and open to all ages, genders and level of skill.
Story Pitch: National Golf Month is the perfect opportunity for many companies and organizations in the golf industry to pitch around. Manufacturers of golf wear and gear can use the month to promote their goods. Since the event aims to make golf a family activity, they can especially highlight products for children and women golfers and offer advice on appropriate gear for all levels of skill. Additionally, golf courses, ranges and clubs have a chance to welcome new members and may want to hold introductory classes. Golf schools for advanced skill levels could use the month to provide advice on improving players’ games and showcase their classes. Golf encourages healthy levels of both physical activity and socialization, which is vital for older people’s health. Organizations that work with seniors as well as general health groups may wish to use the month to promote golf as a good form of exercise. They can also educate golfers on common injuries and how to prevent golf-related pain.
Story Hook: While golf participation is decreasing in the U.S., many women are bucking the decline and getting into the sport. Golf is a great opportunity for women to take up a lifelong sport, and many professional women are getting into the game to gain an advantage in networking and business. How are golf courses and clubs welcoming women and helping them get introduced to the game? Are attitudes toward women golfers changing as more play the sport? Consider the following as you make your pitch:
- Where can new players get started? How can they find a public course to start playing on?
- What is common golf etiquette or courtesy that new players should know?
- How can longtime golfers introduce friends and family to the game?
- So many families are strapped for time that spending all day on the golf course can be unrealistic. How are clubs and courses making it easier to play shorter rounds of golf? Are they becoming more welcoming of family games?
Tips: A passionate golfer is a great contact to talk about what makes the sport fun. Additionally, an instructor can speak to the changing demographics of golf and how new players can find good, supportive places to play. Golf equipment retailers should be able to discuss choosing gear and what products are essential for play.
American Junior Golf Association
Executive Women’s Golf Association
National Golf Foundation
Professional Golfers’ Association
–Researched, compiled & written by Kristina Elliott
Event Dates from PGA.com
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