July 13, 2012
/ by Yvette Pistorio
Photo courtesy of Spec-ta-cles via Flickr
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! Here’s the top five in no particular order…
“The (now-not-so) new updates to the layout of Facebook pages for brands, bringing them in line with the Timeline format, has brought about a lot of changes for marketers. And while the new larger photo and ease of advertising opportunities are major changes, it’s some of the smaller tweaks that brands really need to pay attention to. Namely, the shift away from Facebook tabs, and how this could impact pages down the line.”
“As inbound marketers, we all know the importance of search engine optimization — particularly how critical inbound links are to getting our websites to appear in the SERPs. But if you’re serving an international audience, have you considered whether you’re catering your SEO efforts to, well, an international audience?
While this may not be applicable to everyone, if you’re an international marketer targeting your country, a U.S. marketer with customers in multiple countries, or see international expansion in your company’s future, the information on how to optimize your website is critical, yet often scattered and hard to find.”
“If you’re a regular reader here, you’ll know one of my pet peeves is the (more often than not) crappy pitches that PR agencies and consultants send to bloggers.
It’s almost like there’s a bulletin board somewhere that says if you have a campaign or product to launch, and you want bloggers to write about you, you treat them like idiots.
You can send pitches that make absolutely no sense, or you can make it completely impersonal and almost meat-market in approach.”
“I was in a meeting a few weeks ago when a junior member of the client’s marketing team was asked to tell us the company’s goals, as they relate to the things we’re trying to accomplish.
‘I have to look at my notes. I’m not good with numbers.’
When I spoke at an event a couple of weeks ago, I asked the audience of PR pros to raise their hands if they’re not good with numbers. All but two did so.
This is something I hear a lot: “I went into PR/communications because I don’t like numbers.’”
“The relationship between journalists (and bloggers) and public relations professionals can become a little strained. What should be a symbiotic exchange of information and coverage can turn nasty—vindictive emails, agency blacklisting, and more.
Sometimes it’s the writer’s fault. They don’t return emails or answer their phones, and they don’t always see what public relations has to offer.”
We take our food seriously in Chicago. Our famed summer food fests offer a variety of culinary greats, whether you’re craving a slice of deep dish pizza, a Chicago-style hot dog (hold the ketchup, please) or an ethnic dish from one of our many diverse neighborhood restaurants. However, you don’t have to take a trip to the Windy City to get your fill of delicious cuisine. Using Cision’s media database, we’ve compiled 50 independent blogs in North America that cover food and ranked them based on our Cision Influence Rating. These blogs share mouthwatering family recipes, offer tips on vegan and healthy eating and highlight some of North America’s best restaurants. Many are receptive to product pitches, food events and book reviews. Bon appétit!
In our second post for the new Savvy Communicator feature, we sit down – or, rather, play e-mail ping pong with – Matt Kelly, a Chicago-based freelance social business consultant and online PR/marketing professional with previous ties to Weber Shandwick and State Farm Insurance.
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