July 20, 2012
/ by Yvette Pistorio
Photo courtesy of Guy With The Camera via Flickr
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! Here’s the top five in no particular order…
“Breaking down silos remains a huge issue for communicators.
Either in the context of the current social business buzz or modern integrated marketing, breaking down barriers within a culture to create comprehensive stakeholder experiences only makes sense.
The question then becomes how to break down those silos? Marketing in the Round (co-authored with Gini Dietrich) discusses the topic in depth, but I wanted to provide some quick tips for change agents looking to evolve their organization.”
“How should business-to-business (B2B) marketers best use question-based social forums?
For business-to-business companies in particular, LinkedIn Groups, Quora andHighTable are just three examples of forums where marketers can demonstrate their knowledge.
In this article I’ll cover how B2B marketers can best approach these sites and provideeight recommendations for generating qualified leads and driving sales.”
“Everyone makes mistakes. Even (especially?) marketers. Usually, we learn from them and move on with our lives, maybe escaping with just a touch of public shaming. But what happens to those companies that make mistakes on a much greater scale and cost their company millions in clout or (gulp) dollars?
They go down in history as the biggest marketing mistakes of our time. It’s hard to move on when you’re being cited as the example of what not to do, huh?”
“It’s time to zero in on your social media strategy and determine if you’re having an identity crisis. Is your digital strategy healthy, or lingering on life support?
Your messaging must be:
The big picture
Keep in mind that strategy is the big picture and tactics are the everyday activities that help you achieve success in your big picture.”
“Sometimes it’s good to go back to basics in the School of Media Relations. I am reminded of this after receiving a dozen emails this week and a few phone calls from PR professionals that were (to put it nicely) off target. Having been on both sides of the business, media and PR, I know the relationship between the two is an important one. Even in this social media age when it’s seemingly easy to bypass the media and go straight to the customer, we know the value and saving graces of a good public relations professional. And the mistakes go both ways. So, below (and tinged with some sarcasm for effect) are some playbook rules for both PR pros and journalists. ”
Most customers are deeply engaged with products and services across the digital space. They turn to digital media, both at home and on-the-go. They use multiple outlets to ask questions, give reviews, and share and connect with others. So how do you defend your brands reputation?
Reputation Changer CEO Cliff Stein offers his tips on how to defend your reputation.
Here is our bi-weekly roundup of new talent, account wins and other PR and marketing industry news. Read below to find out about your competitors and friends, and be sure to share comments and discussion points!
Matthew McConaughey and Camila Alves. Alec Baldwin and Hilaria Thomas. Drew Barrymore and Will Kopelman. Wedding fever has certainly swept Hollywood and – as is evident from the estimated two billion viewers who gathered around their televisions to witness Prince William and Kate Middleton tie the knot in April 2011 – the rest of the world thinks weddings are pretty cool, too. To join in on the fun (and, of course, draw attention to some great blogs) we’ve decided to continue our Top 50 blog series by ranking blogs covering wedding topics. Last week, we ranked the Top 50 Food Blogs based on our Cision Influence Rating.
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