PR News Roundup 7/27/12: 5 PR Blog posts You May Have Missed
It’s time for my very last weekly round-up of the best blog posts I have seen around the web this past week! I’m passing the torch on to Lisa Larranaga, the new social media manager for Cision. It’s been a blast.
Without further ado, here’s the top five in no particular order…
“A little over 6 months ago, I had to deliver some fairly bad social media news to our readers.
It was a personal struggle I needed to come clean with.
Only because I knew it could help so many of you as well.
But it did not work, I fear many of you have actually gotten worse.
Please put down the smart phone, tablet, and Nike Fuel Band. We need to confront this…”
“There are plenty of signs that you are addicted to social media. But for some of us, it goes beyond addiction—it’s our very livelihood. For social media managers, specialists, coordinators, and other social media-related job-title holders, I wanted a list that spoke to our shared experience.
So I tapped some of my brilliant colleagues for help coming up with these signs that you work in social media.”
“Back in September 2011, we reported on Facebook’s launch of the ‘Subscribe’ button for personal profiles. By adding this new button to your Facebook profile, you could allow anyone to subscribe to your own public Facebook updates, whether you’re friends with them or not. And if someone else added this button to their profile, you could subscribe to them, receiving their updates directly in your news feed. While this was great for following updates from celebrities and other public figures, many of you were left wondering, “When is Facebook going to add this functionality to business pages?” Well, soon … or so it seems.”
“We’ve all heard the argument: the next generation of professionals will become tomorrow’s business leaders. Companies also think these new professionals will guide them into the Social Media age.
Perhaps an “age” correlation between the adolescent digital technology and its user counterparts makes Millennials inherently more able to take up the task. This isn’t new: I remember in my late teens, the gaming industry held a similar opinion that my age group would be better skilled at creating bigger and better simulation experiences because we grew up in the 80s and 90s with Mario, Zelda and Atari.”
“Even with the hole Google has put into its Analytics keywords report (the dreaded “not provided”), the report is still a treasure trove of information — especially when it comes to finding ideas for B2B blog and e-newsletter topics.
Case in point: The best thing about Google is that you can find an answer to almost anything you need to know. Just search for, “How to . . .” and your query, and you can generally find what you need.”
And a recap of what happened on Cision Blog:
In 2008, when my colleague Heidi Sullivan and I kicked off the new CisionBlog, a survey of PR professionals found that only half were reaching out to bloggers (in a study this year,four in five said they do blogger outreach). In 2008, Facebook had barely eclipsed MySpace and was still largely the province of college students. Receiving your entire Twitter feed as a series of text messages was considered perfectly reasonable behavior.
When I think about how technology has reshaped PR, marketing, media and the social Web over the past few years, it’s been a dizzying array of adaptations and innovations. To me, what drives this evolution is both positive and inspiring. You might call it the social business expectation.
Social media and community managers are the voices of their brands in social media, serve as social strategists, customer service managers and content creators. Being a social media manager isn’t just posting on Facebook, tweeting or pinning. Yes, that’s a part of the role, but there’s a lot more that goes with it. Since jobs vary at each company there isn’t a universal potion to make a social media program work. Here are a few things I’ve learned during my tenure that may help emerging or veteran social media managers, or just those who want to know what we do all day!
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