August 14, 2012
/ by Ellen Enrico
Come join us in Minneapolis later this week (August 16-17) for Social Media Explore! Also, stop by our Booth #9, complete a 30-second social media survey, and enter a drawing to win an iPad!
Explore will give you more knowledge and understanding of digital and social media marketing to drive you to excel with a new level of social media marketing and social business acumen. Attendees will not only learn how experienced practitioners are implementing social media marketing across large and small organizations, but what the future holds for social business design, mobile marketing implementations, integration with traditional mediums and more.
Adam Kmiec, Global Director of Digital Marketing and Social Media at Campbell Soup Co., will be speaking on a panel on behalf of Visible Technologies. Kmiec will be on the Brand Case Study Panel, sharing how Campbell uses Visible’s V·IQ platform to monitor Campbell’s social media buzz around the web. At Campbell, Kmiec is responsible for developing global digital marketing and social media strategies to maintain its position as a globally recognized digital brand leader. Prior to his position at Campbell, Kmiec served as the Director of Social Media for Walgreens, where he leveraged social media using Visible Technologies to connect with nearly 6 million daily customers.
Brand Case Study Panel
When: Friday, August 17, 2012 | 3:00-3:40 p.m.
Where: Park Ballroom | DoubleTree by Hilton Park Place | 1500 Park Place Blvd. | Minneapolis, Minnesota 55416
Moderator: Jason Falls, Founder and CEO, Social Media Explorer
Panel Participants: Adam Kmiec, Director of Digital Marketing and Social Media, Campbell Soup Co., Jamie Kennedy, Social Media Director, O2 Media, Bridget Jewell, Senior Manager of Public Relations and Social Media, Mall of America, Greg Gerik, Social Media Leader, 3M Global eTranformation.
Session Description: This panel discussion will bring brand case studies to the table and will provide examples and perspectives from all sizes of businesses practicing social media marketing.
See you in Minneapolis!
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