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Photo Posts Beat Links on Facebook: How Batman Beat My Website

As an Editor of a social media website it would be incredibly dense of me not to use social media to advertise articles and updates. This is a common practice with most content creators so it should be addressed what happened to me earlier today.

Batman beat my website for impressions on Facebook.

I wrote a previous article on how two twitter accounts can allow dual perspectives on the social network allowing you to enjoy it professionally and personally. Posting this as a link article on Facebook netted me only 34 impressions. We’re humble in the space and the number didn’t bother me until Batman showed up.

Since Social Marvels has gained some traction I decided to be clever and post Batman celebrating our 119th like. He annihilated the post with a link to my website.

So what did I learn and why am I sharing this with you? Aside the obvious fact that everyone loves Batman, image posts on Facebook perform nearly double as well than that of text posts.

Fans are most likely to engage with imagery rather than scroll through text. The same applies for personal accounts. Now the marketer in me has known this for quite some time, but why did Batman trigger such an aggressive response this time?

Combining elements of culture with creative elements of your own content is the key for a high Facebook CTR. When the Olympics were happening there were tons of bars in the New York City area referencing the successes and failures using social media. They did this (and not their drink specials) for a reason. They wanted to relate to their audience.

So if you want content people can attest to then I implore you to include imagery. It doesn’t necessarily need to be your own, but it does need to have some meaning. As I was previously the social media director for Comic Con, Batman and my followers are related. I gave them another reason to interact and engage.

Do not underestimate the power of creative imagery. It allows you to go above your limitations with your posts.

 

Author Bio: Shaun is a Social Media and SEO/SEM consultant based in New York City and is the Editor of Social Marvels. He’s also the Digital Director for CA Creative, a social media services agency for fashion and luxury brands. When he’s not immersed as a social media consultant or a search marketing guy he’s usually playing guitar and reading.

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