Photography, Not Just for the Photographer Anymore
The adage “a picture is worth a thousand words” refers to the notion that a simple idea, message, or story can be conveyed with a photograph.
Photographs have been telling stories since the early 1900’s via print ads and newspapers and the invention of the Kodak by George Eastman which pioneered the phrase “a Kodak moment” – now sadly obsolete. In today’s world, there’s a shift in the way we view photos. Thanks to an evolving culture and camera technology, the traditional photograph takes on a whole new meaning.
In the days of analog, photographs were a way to enshrine memories, capture a moment in still life, and catalog events and preserve them autobiographically. As we move forward, it’s easier to capture those moments in the present time, share them almost instantaneously, and tell the story as you live it all thanks to social media, photo apps, and video.
A tell tale sign of this should be the recent acquisition of Instagram by Facebook. Many social media sites are putting more emphasis on photos – just take a look at how Facebook has redesigned their site. When you glance at someone’s profile (or fan page), you see a cover photo, their photos are displayed larger than any text, and photos take up more space in a newsfeed. Other services, like Google+ and Pinterest, have also followed this approach. As visually stimulated creatures, we are drawn to the photo. We have limited time to read text but we’ll spend hours glancing through a photo album. The album tells us all we need to know.
As more emphasis is placed on improved camera photo technology, there is new meaning given to social media communication. This emerges when we take a photo at an event, filter it through Instagram, and share it via Twitter and/or Facebook. The value of these photos is priceless. It creates a conversation around the moment and generates buzz for the venue.
It is no mystery why photo services like Pinterest, Instagram, etc are doing better than other social media sites. Photos should play an integral part in your social media strategy if you want to reach your audience.
How are you using photos to tell your story? Tell us about your favorite photo service and how you use it?
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