August 01, 2012
/ by Cision Contributor
This is a guest post by our Director of Product Management at Vocus, Natalia Dykyj.
Businesses all around the world share one inexorable challenge – how to reach and engage new (and existing) audiences. With the proliferation of new technologies, media platforms, social networks, and other methods for sharing and receiving information, there are a whole slew of options for today’s businesses. But one method still retains its dominance – search. The Pew Research Center reported earlier this year that more than 90% of Internet users go to search engines to find information. Moreover, 54% of those users say that they use search engines at least once a day. That means millions of people searching online for businesses like yours every single day.
But it’s not just the end consumer that is searching. It’s also journalists and bloggers. As long ago as 2007, 98% of journalists were going online daily to look for news. And 73% were using the Internet to find press releases.
So whether you are a small business or large, a local brick and mortar or an eCommerce website, search remains one of the most effective ways to reach… everyone. That is why an effective SEO strategy is absolutely critical for your business.
At PRWeb – we get that. Unlike wire services, SEO has been a priority for PRWeb since the very beginning. PRWeb releases are architected with search engines in mind. We employ technologies on our site as well as in our content syndication to ensure compliance with SEO best practices. And we are also constantly iterating on that technology to keep pace with search engines’ rapidly evolving standards. It’s helped make us the best in the business.
One of the best examples of this was last year’s Google Panda updates. At its core, Google Panda was about quality. Google took direct aim at content farms, and other sites with low quality content, and brought down their rankings. This was a major change in Google’s algorithm and had a negative traffic impact on many, many sites – notably including some of PRWeb’s competitors. But not only did PRWeb emerge unscathed, our traffic continued to grow over this period. In fact, since the Panda updates (and subsequent Penguin updates), PRWeb has experienced over a 50% increase in organic traffic. This is a true testament to our ability to publish high quality, original content that is consistent with SEO best practices.
Long story short, PRWeb consistently ranks as the site with the highest SEO in the industry. And we’re not just tooting our own horn – this is coming from notable 3rd party sources: SEOMoz and SearchMetrics.
So what does that mean for you? It means that when you release your news through PRWeb you’re getting unparalleled online visibility. That’s industry leading SEO that gets your news in front of… everyone.
As Director of Product Management at Vocus, Natalia Dykyj is responsible for product strategy and roadmap for the Vocus Marketing Suite and PRWeb. Natalia has spent her career developing products in the areas of digital media and marketing. Prior to joining Vocus, she led product strategy and delivery for several digital products at The Washington Post, and led global product management at MIVA, an online advertising company.
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