This is a guest post by our Director of Product Management at Vocus, Natalia Dykyj.
We shared some details with you yesterday about how PRWeb is #1 in SEO. But we should also point out an important byproduct of this success: our continued growth in site traffic. While our competitors have experienced a slight but steady decline in their traffic, PRWeb continues to grow.
How is “traffic” measured? Simply stated, traffic is the number of people visiting a website. There are a number of 3rd party platforms that can help you quantify traffic, compare it to that of other sites, and visualize trends. Each of these 3rd party services uses a unique methodology to derive their traffic number, and so some variance is to be expected. For that reason, it’s best to look at traffic trends from multiple sources, not just one. So when we compare PRWeb’s traffic to that of the rest of the industry, we use Alexa.com, Compete.com, Quantcast.com and Google Trends. The results are unanimous: PRWeb is #1 in site traffic. As you’ll see, it was neck and neck there for a while (at least with one of our competitors), but this year we’ve really been pulling away from the pack.
So what does that mean for you? Our growing traffic ultimately means that PRWeb is increasingly recognized for the authority and quality of our content. And that’s not just from search engines, but also journalists, bloggers and consumers who are interested in news about companies just like yours. It means better visibility for your company and your news. But if you’re already a PRWeb customer – you already knew that!
As Director of Product Management at Vocus, Natalia Dykyj is responsible for product strategy and roadmap for the Vocus Marketing Suite and PRWeb. Natalia has spent her career developing products in the areas of digital media and marketing. Prior to joining Vocus, she led product strategy and delivery for several digital products at The Washington Post, and led global product management at MIVA, an online advertising company.