August 17, 2012
/ by Erica Thompson Briggs
Remember when luxe lifestyle blogs were all the rage? Remember the money-saving style blogs that followed those? Well now, when it comes to clothing and décor, a lot of ordinary people are doing it for themselves and blogging about it. We’re talking about the rise of the do-it-yourself blogs. These sites are full of the kind of inspiration and step-by-step instructions that inspire readers to try making their own goodies or sprucing up what they already have. On top of that, the sites’ propensity for sharing photographs and showing off successful projects through social media lead to an expanded reach and a wealth of pitching opportunities. As a whole, DIY bloggers are crafting a massive audience one project at a time. Here are ten blogs we consider to be on top of the pile based on popularity, reach and social media activity.
Penned by style enthusiast Elsie Larson, A Beautiful Mess focuses on fashion, handmade goods and DIY projects. It offers inspiration for beauty décor, and even recipes.
I Spy DIY celebrates do-it-yourself goods and projects by the blogger and around the Internet. It is chock-full of inspirational photographs and instructions. Writer Jenni Radosevich encourages readers to find fashion they love and do it themselves.
P.S. – I Made This follows the adventures of New York style expert Erica Domesek, whose philosophy is “reimagine, reuse, and reinvent.” Almost nothing goes to waste on this blog, where DIY isn’t just a trend, but a movement.
Stripes and Sequins is among the glitterati of DIY sites for one important reason: it is a fashion and craft blog for the “sparkle obsessed.” Here is where readers can find projects reflecting all things youthful, colorful and outside-of-the-box. Want to turn an old t-shirt into a nautical necklace? Blogger Grace Atwood has you covered.
Pretty Delicious focuses on helping working women create great food and beautiful homes. It offers do-it-yourself projects , as well as recipes. The ladies behind Pretty Delicious recently changed the name of the blog from Yay! DIY.
Happy Mundane targets readers with a passion for design and home décorating. Blogger Jonathan Lo offers a colorful look at innovative design and simple DIY projects to spruce up houses and other dwellings.
I Am Momma, Hear Me Roar tackles parenthood, crafts and do-it-yourself projects for the family. This blog is guaranteed to win over anyone who thinks they don’t have the time or the know-how to successfully DIY. Blogger Cheri not only gives readers instructions, but full-blown tutorials.
Studs and Pearls focuses on expressing personal style through homemade crafts and projects. Kirsten Nunez gives tips for creating one-of-a-kind wearable art and also encourages readers to explore the world of DIY on their own.
Shelterrific is for people who really love making the most of their homes. It covers all areas of domestic bliss, including gardening, cooking, décor and renovations.
Frolic takes on the topics of simple living, through design and lifestyle. It offers a look at quality goods for home and family, as well as simple projects for home makers.
There isn’t one sure-fire way to pitch all do-it-yourself bloggers, but that’s because there are several different kinds. Instead of sending a generic email blast, be sure that you know what kind of DIY blog you’re targeting – whether home décor, clothing, jewelry, renovations, gardening, or everyday crafts.
–Erica Thompson Briggs
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