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Top 10 U.S. Fashion & Beauty Vloggers on YouTube

This list includes the top 10 fashion and beauty vloggers (video bloggers) in the United States, ranked by number of YouTube subscribers. Using Cision’s media database, we compiled the list of vloggers based on Cision’s proprietary research. All numbers were pulled August 16, 2012.

  1. Michelle Phan – Michelle Phan – 2,077,624
  2. Blair Fowler – Elle and Blair – 1,021,450
  3. Kandee Johnson – Kandee Johnson – 867,961
  4. Andrea Brooks – Andrea’s Choice – 792,527
  5. Elle Fowler – Elle and Blair – 783,466
  6. Bethany – Macbarbie07 – 787,749
  7. Jarmaine – Jarmaine – 715,667
  8. Dulce Tejeda – Dulce Candy – 665,986
  9. Marlena Stell – Makeup Geek – 536,427
  10. TiffanyD – Makeup by TiffanyD – 504,748

Know of a fashion and beauty vlogger who didn’t make the list? Let us know!

About Cision Staff

Cision's research staff makes over 20,000 media updates to Cision's Media Database each day! For more updates and other thought leadership in the industry, follow @Media_Moves.

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