August 29, 2012
/ by Lisa Denten
Credit: Blessing Marie
CisionNavigator’s Fashion & Beauty e-newsletter goes out today and this week we spent time with author and all-around style guru Jené Luciani, who is a national style correspondent, TV personality, and SHAPE.com contributor.
Q: How did you get into the fashion and beauty media industry? A: I grew up in fashion. My parents owned a clothing boutique in upstate NY specializing in designer jeans. Guess you can say fashion is in my “jeans.” I was hired to work for NBC News right out of an internship in 1999 after college – and stayed in the news field for almost 6 years – but tired of the topics and longed to cover stories that helped people and made them happy, not the humdrum news of the day. I began working for a production company covering Fashion Week in New York and Paris, working with lots of designers and major fashion and beauty brands.
During that time, I reached out to a regional magazine and offered to write a fashion column based on my perspective, advice and the access I had to designers and celebs. They said OK, and it really took off! I became their fashion and beauty editor and also styled spreads and covers, as well as started styling fashion shows for retailers such as Neiman Marcus and Bloomingdale’s.
I began getting booked on-air in local news markets as a fashion commentator and also working on behalf of many brands. During that time, I got the idea for The Bra Book and three years later, that dream came to fruition. Now, after an almost 12-year journey, I give fashion, beauty, and bra advice to millions of women through my segments on the TODAY show, The Dr. Oz Show and many others, as well as my column for SHAPE.COM and the many print and blog outlets that regularly come to me for my advice, opinion, and expertise. I also enjoy working for various brands and retailers, hosting events, segments, fan chats, Twitter parties, web casts and more. I am fortunate that I not only do what I love, but that I have such a well-rounded repertoire in all facets of the media.
Q: What keeps you in the industry? A: What’s not to like? I love meeting new people, helping women, having a voice to reach so many people at once and that it’s exciting and ever-changing. A mission to help women look and feel better about themselves and the means to get that message across is priceless. I am very fortunate.
Q: What are some trends we can look out for this fall? A: A continuation of the sheer and lingerie-inspired trends we saw for spring, patterned structured jackets, baroque pants, oxblood red and winter white!
Q: If you had to choose one outfit to wear every day, what would it look like? A: Hm, this is a tough one. How can I choose just one? I dress based on my mood and tend to mix trendy with classic, so one outfit for EVERY day would have to be more on the classic side. I would say my go-to outfit is a great DVF wrap dress in a classic or vintage pattern, with some great pumps (nude Loubys?) and some fab accessories!
Q: What is your favorite place to shop? A: Again, just one?! I shop everywhere – from department stores to small boutiques and of course, I love to shop online. I hit the sale sites Gilt Groupe, Rue La La and Beyond the Rack nearly everyday – Zulily for my daughter – and I’m a fan of hitting great vintage stores in every city I visit. I buy a lot of vintage dresses and modify them with my seamstress; No one else will ever have the same dress as me! I also like designer off-price stores like Marshalls and TJ Maxx because I LOVE a bargain and it’s like a treasure hunt each and every time, never knowing what you’ll find! I’m also a huge fan of stores where you can get trends on the cheap like H & M.
Q: Any tips for PR professionals who want to get in contact with you? A: Yes – PLEASE take a few minutes to do your research. I get hundreds of emails a day and I would like to respond to each and every one but I often waste so much time explaining myself and what I do. I lay it all out there on my website as well as Facebook Pages, my Twitter feed, my LinkedIn, etc. If you try to make my job easier, it will defintely make our job easier. The publicists who try to get to know me and become “friends” are often the first ones I go to when I’m looking for products and sources. Also if you send me a pitch that says “Dear XX,” there’s probably a good chance you won’t get a response. And I appreciate persistence but if you pitch or follow-up in a rude way or you aren’t responsive when I need something from you, you will probably get the same response the next time you reach out to me; It’s definitely a two-way street and it’s all about building relationships. If you build it, they will come (and give ink)!
Q: What are you PR pet peeves, or what is the strangest pitch you’ve received? A: I’ve received plenty of strange pitches over the years but the strangest are the ones that are SO off-topic. For example, it’s likely I won’t cover a rally in Times Square unless we are going to talk about what everyone’s wearing to it.
Learn more about Jené Luciani here.
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