Edelman and Cision Form Communications Cloud Partnership Read More

HuffPost Live: The Future of TV?


Credit: niemanlab.org

HuffPost Live does one thing that most social media buffs appreciate – it tucks everything into one neat little home.

Instead of watching the news and tweeting with a hashtag, you can directly login to the platform and share your thoughts with other viewers and the hosts themselves, all in real-time. Whether you’re a CEO or a freshman in college, you have the chance to participate.

“We reach out via social platforms, see who is tweeting and Facebook posting something interesting on our chosen topics and contact them, asking if they want to come on HuffPost Live and expand on what they said,” HuffPost Live explains on its site.

It doesn’t offer jaw-dropping new communication methods but it does offer us a chance to share our views with a large audience. Radio programs, Facebook and Twitter have given us that ability, MTV has allowed users to scroll commentary on specific programs long before HuffPost came around and I’m sure you can think of several other examples that have offered users a front-and-center seat to show their opinion.

So what makes it different and why do we think HuffPost Live might be on to something, that they have hit on the future of TV?

1). We love to be heard … and listen. It’s part of the reason sites like Twitter and Facebook are so successful. I do not go a day without logging in and that’s because I’m curious. Curious about what other people are doing, interested in sharing my own news or connecting with others. HuffPost Live gives us this ability on a bigger scale and with an add-on: video! We can watch and read, listen and share.

2). It’s simple. HuffPost Live is fairly basic. It reminds me of the old chat room days. It spells everything out for you, makes it easy to sign in and participate, offers you the ability to share your opinion with others and hear what both the hosts and other listeners have to say. It’s an extension of a lot of the abilities we’ve had for years but it makes it so easy for us to feel included that it’s hard to reject.

3). You never know what to expect. You could say the same for daily news on your local affliate but with HuffPost Live, segments are not a pre-determined time. Once the conversation has died down, they move on to other topics and future segments are shown at the top of the screen so you can stay in-the-loop. With a “panel” that includes both heavyweights and everyday people and varied moderators, you can expect a lively conversation. It’s like a Twitter chat (which I love, if you haven’t heard!) in-person. Or rather, over video. And some text. See, you never know what to expect!

4). It feeds itself news. We’ve had a taste of the instant gratification of social media and it’s going to be hard for us to turn back. We are used to getting news in real-time, discussing it and moving on. With HuffPost Live, it can find snippets from discussions and turn them into stories on Huffington Post or vice versa. They have their own source of unique commenters that can give them a new perspective to cover with every thought they share.

5). We can’t get enough. Pew Research Center recently offered a look at Twitter’s growth and as you might have guessed, it’s getting bigger each day. HuffPost Live is an extension of this type of social freedom and it is one more way for us to interact, share our opinions and join in on the conversation.

What do you think? Have you found time for HuffPost Live in your daily online habits or can you see its potential? Or maybe you don’t think it will ever fit your needs? Furthermore, do you see your brand logging on to the site?

Not only does HuffPost Live offer us new ways to listen and share personally, it gives us a new platform as communicators, one that shows we always have to be ready at the drop of a hat to discuss our brand or share our perspective.

Share your thoughts with us below or email me to share your viewpoint and we’ll follow-up to this post with commentary from you, our audience.

About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.