September 14, 2012
/ by Cision Contributor
Today’s blog is a guest post written by Megan Totka of the Chamber of Commerce – which we have an awesome new partnership with. You can see our small business advice over at the Chamber of Commerce News & Issues Blog.
Press releases are a great way to communicate with your consumer base and others in the industry while creating some buzz for your company. New products, promotions and business mergers are a few of the traditional ways that press releases are used effectively. The launch of a new or redesigned website and relocation are other examples. But what about those times when you have no news that falls into these categories? How can you make the most of press release strategies when business is operating as usual?
Long gone are the days when press releases were merely a newsletter on company happenings. Today, the medium is effective in many applications. Here are a few creative times to draft a release that benefit your company and the people that will read it:
However you decide to write your press releases, remember the five marketing benefits mentioned in an earlier post on this blog. Press releases provide a controlled environment for talking about your company and are reader-friendly. Finding new, informative ways to reach readers will add a level of sophistication and creativity to what you have to offer the general public and to your industry partners.
Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. Megan also specializes in Small Business Marketing.
News image courtesy of http://www.freedigitalphotos.net
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