#SMW12: Real-Time Influence
We attended a few Social Media Week 2012 sessions yesterday and couldn’t live-tweet from the #SMWInfluence panel because there was no wifi. Our plan B is below: a roundup of tweets from those who used 3G. Without further ado, here are tips and tricks on Engaging Your Audience: Real-Time Influence from panelists Steve Gaither and Matt Hensler of JB Chicago and Peter Prestipino of Website Magazine.
As you can see in my notes above … just kidding, I’m guessing you cannot read my notes above! Here are a few of the notes I took by hand. Yes, by hand! On pen and paper. It confused me, too.
- When looking at real-time data, how do we over come the ‘creepy’ factor? We have to show that we are not just collecting data, we are trying to improve the experience.
- Middle market is where we’re going to see the real change, Gaither said when talking about the impact of social media.
- KPIs (key performance indicators) should not look ‘fluffy.’
- ROI should be looked at as impressions –> clicks –> conversions.
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