#SMW12: Real-Time Influence

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This is what happens when I can’t live-tweet. I decide to scribble notes and then I spend hours trying to decipher my scribbles. #SMWInfluence

We attended a few Social Media Week 2012 sessions yesterday and couldn’t live-tweet from the #SMWInfluence panel because there was no wifi. Our plan B is below: a roundup of tweets from those who used 3G. Without further ado, here are tips and tricks on Engaging Your Audience: Real-Time Influence from panelists Steve Gaither and Matt Hensler of JB Chicago and Peter Prestipino of Website Magazine.

As you can see in my notes above … just kidding, I’m guessing you cannot read my notes above! Here are a few of the notes I took by hand. Yes, by hand! On pen and paper. It confused me, too.

  • When looking at real-time data, how do we over come the ‘creepy’ factor? We have to show that we are not just collecting data, we are trying to improve the experience.
  • Middle market is where we’re going to see the real change, Gaither said when talking about the impact of social media.
  • KPIs (key performance indicators) should not look ‘fluffy.’
  • ROI should be looked at as impressions –> clicks –> conversions.

Tags : social media

About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.

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