Links We Love: Promoted Posts, Stories, and Pizza Hut
Facebook promoted posts: Yes or no? We already asked four marketing influencers this week on the Vocus Blog and now, thanks to a Sterne Agee study, we have a definitive answer. Or do we? Find out what the majority of Facebook users think of promoted posts and much more in this week’s Links We Love.
Stat of the Week
Promoted posts on Facebook: Yes or no? We had a heated debate on the Vocus blog this week and finally got a definitive answer in a Sterne Agee survey, where 83.6% of Facebook users said they were unwilling to pay for a promoted post. Less Than Two in 10 Facebook Users Willing to Pay for Promoted Posts – via Marketing Charts
List of the Week
A friendly, human tone can make all the difference for your social media marketing. It can help you build trust and credibility with your followers and fans, and eventually, can help you earn their business. When you’re limited to 140 characters, though, establishing that tone can be a challenge. Find out how to do it in five easy steps: Five Steps to Make Your Organization Sound Human Online – via V3
Tip of the Week
The smartest brands, according to Simon Mainwaring of social branding consultancy We First, tell their stories so as to “align their values with those of their consumers.” How are you telling your brand’s story? Why Storytelling is the Ultimate Weapon for Brands. #WeFirst – via Blue Focus Marketing
Stroke of Genius of the Week
Pizza Hut’s plan was to offer a free pie per week for 30 years – or a check for $15,600 – to anyone who asked President Obama or Governor Romney “sausage or pepperoni?” during Tuesday’s town-hall debate. They smartly cancelled the promotion after some public criticism – but not before media coverage from the LA Times, Associated Press, Stephen Colbert, and 372 other news articles. A stroke of PR genius? You make the call. After Scoring Media Hits, Pizza Hut Bails on Debate – via PR News Online
Website Magazine named its Top 50 Email Marketing Service Providers this week. Who came out on top? None other than our very own, iContact. Check it out! 50 Top Email Marketing Service Providers – via Website Magazine
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