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Four Tips for Building your Small Business Brand using Pinterest

With well over 12 million unique visitors a month, Pinterest has become the fastest site ever to pass the 10 million unique visitor mark. So influential is Pinterest that it has even played a role in the run-up to the 2012 US Presidential Election. The wives of both candidates created accounts. Ann Romney debuted her Pinterest account in March and First Lady Michelle Obama announced hers in June.

Like the political community, as a small business owner, it is important for you too to see the value of engaging the millions of daily Pinterest users.

But where do you even start?  Below you’ll find four tips for building your small business brand using Pinterest ::

1) Pin, pin, and pin some more!

Every website has visual resources that you can be taking advantage of by pinning them via Pinterest.

Some ideas for things to pin include product images, visuals for blog posts and/or newsletter articles and video stills that link to your video content.

Take some time to survey your current visual content and get to pinning!

2) Add Additional Pinners

The more people that are involved with your Pinterest account, the better!  As a small business owner especially, you’ll want to be sure to take advantage of the Add Pinners feature on Pinterest where you can add additional pinners to any of your boards.  Additional Pinners could be employees, executive team members, guest bloggers, etc.

To add board pinners, go to the board you want to add a pinner to and click Edit Board. On the board’s settings menu, you’ll notice a blank box “Add another Pinner.” You must follow at least one board belonging to a user in order to add him/her as a pinner. Once you’re there, start typing his/her username into the text field. Once potential matches begin to load, click Add when you see the person you want to add as a contributor. Then save your settings.

3) Build your Pinterest Following

The best way to build your Pinterest following is to be active on Pinterest by following others, pinning content and by repining pins. And by active I suggest that you start by spending just 5-10 minutes a day building your Pinterest brand.

4) Promote your Pinterest Account

Your audience needs to know you’re on Pinterest so be sure to promote your account! This may include adding a Pin It! Button (Sexy Bookmarks is one of my favorite Social Media Sharing WordPress Plugins) to the end of your blog posts, announcing your Pinterest account via your other social media channels (Facebook, Twitter, Google+, etc) or promoting your account in your next newsletter.

Now it’s your turn to share! We want to hear your Pinterest success stories.  How are you using the site to market your business? Any lessons you want to share?



Stephanie Flies is the Director of Advancement of City Moms Blog Network, the Co-founder of the flagship blog behind CMBN, Scottsdale Moms Blog and Social Media Director for Family Matters. She is married to Alan and is mamma to Nora (July 2009), Elsie (May 2011) and expecting Baby Girl #3 in March of 2013.  She loves shopping for great deals, wearing funky jewelry and spending loads of time with friends. Steph gets a kick out of multitasking and loves nothing more than throwing a good party.

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