Facebook vs. Twitter InfographicAre you using social media platforms to augment your PR efforts? If not, consider these PR tips for the two most popular social media sites: Facebook and Twitter:

1)      A press release can be tweeted in 140 character snippets on Twitter. Bite-sized segments can entice your audience to click and read more.

2)      Twitter can be so much more than 140 characters. Instead of tweeting a title and a link, Tweet a clever picture with a short description and a link. Twitter’s new redesign makes it easier for your followers to see photos you have published in your stream.

3)      Reporters and other members of the media are using social media to find story ideas. To find their Twitter handles, try a service like MuckRack to see what they’re tweeting and weigh-in on their conversations.

4)      There is a prevalence of fake reviews on sites like Amazon and Yelp!, so consumers are instead turning to Facebook to see what brands their friends recommend – word of mouth on a social media platform is powerful, especially in terms of buying recommendations. Make sure reviews of your brand posted on Facebook are prominently displayed.

5)      Repurpose your press release into an informal blog post with plenty of imagery in order to post it to your Facebook and encourage reads.

6)      Connect with news outlets in your area from your Facebook brand page to get on their radar.

7)      Facebook users have a larger network for more sharing power: 57% of Facebook users have more than 100 friends. If they are in the same niche as your target audience, your posts are more likely to get shared.

8)      74% of people on Facebook use it daily, compared to 35% of those on Twitter – evaluate where your audience is present most and position yourself there.

Press releases, just like any other form of content, need to be promoted socially in order to get maximum visibility and exposure. This got us wondering: Which social channel drives greater brand awareness for businesses? This PRWeb original infographic below explores the topic.

 Facebook vs. Twitter Infographic PRWeb

Infographic Update: As of October 2012, Facebook has reached one billion users!

To add this image to your own site or blog, simply copy and paste the code below into your post:

annemaria.nicholson@prnewswire.com'

About Annemaria Nicholson

Annemaria Nicholson is the North American Director of Content Marketing and Social Media at Cision. She drives go-to-market content, blog and social strategy for multiple brands and loves to experiment with interactive and multimedia content to better engage and inspire audiences. Her innovative content programs helped Cision place as a finalist at the 2016 Content Marketing Institute Awards and turned the marketing department from a cost center into a revenue center. As a direct result of her content strategy, the business was able to move the needle on key business KPIs.

As Head of Content, Annemaria has a strong track record of creating high quality multimedia content, blog posts, tip sheets, videos, instructional content, case studies and more to create great customer experiences. She revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel program that promotes content via additional, complementary and unique content to drive discoverability, search rank, audience awareness, credibility, and ultimately more leads and revenue for the business.