Keeping our children safe in November

Handling Comms During COVID-19? We've compiled our best resources.

When: November

What: The freedom of childhood is a mindset of indestructibility, where children run, jump, kick, swim, playand get dirty without much thought to injury. Parents, however, are the ones who deal with the fragility of life and must work to keep their children safe from many accidental dangers. In November, keep our children safe and spread safety awareness by observing the anniversary of the founding of the National Child Safety Council.

Background: The National Child Safety Council (NCSC) was founded in 1955 after it was revealed that more children die of accidents than communicable diseases each year. In response to this, the Police Safety Service was established. It was later renamed the Child Safety Council, and eventually the National Child Safety Council. According to the NCSC, unintentional injuries are responsible for 9.2 million emergency room visits and 12,175 deaths each year in children 19 and under.

Story Pitch: Various groups and organizations can focus their pitches around this event. Schools and daycare centers will want to stress the importance of child safety to their parents, while promoting their own safety practices. In addition, pediatricians and family doctors may discuss the hidden accident risks that parents can oftentimes overlook. Manufacturers and retailers of children’s safety products, toys and general products like cribs and bedding can use this time to promote their goods. Meanwhile, groups and organizations dedicated to safety may want to use this time to hold an event and amp up their message.

Story Hook: According to the Centers for Disease Control, about 45 percent of all playground-related injuries are severe fractures, internal injuries, concussions, dislocations and amputations. Consider the following when you make your pitch:

  • What are some hidden dangers that face children on the playground?
  • What ways can parents protect their children from dangers around the house?
  • What are some ways schools can encourage child safety?
  • How can parents protect children from accidents during afterschool activities?

Tips: A doctor or pediatrician who deals with children’s injuries on a regular basis would have great insight into preventing accidents. In addition, a school nurse who sees a lot of accidental injuries would add a personal element to the story.


Consumer Products Safety Commission
(301) 504-7923

Kids and Cars
(816) 216-7025

Kids in Danger
(312) 595-0649

National Child Safety Council
(517) 764-6070

Safe Kids USA
(202) 662-0600

–Researched, compiled & written by Kimberly Cooper
Event Dates  from CHASE’S Calendar of Events

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