October 22, 2012
/ by Kimberly Cooper
What: The freedom of childhood is a mindset of indestructibility, where children run, jump, kick, swim, playand get dirty without much thought to injury. Parents, however, are the ones who deal with the fragility of life and must work to keep their children safe from many accidental dangers. In November, keep our children safe and spread safety awareness by observing the anniversary of the founding of the National Child Safety Council.
Background: The National Child Safety Council (NCSC) was founded in 1955 after it was revealed that more children die of accidents than communicable diseases each year. In response to this, the Police Safety Service was established. It was later renamed the Child Safety Council, and eventually the National Child Safety Council. According to the NCSC, unintentional injuries are responsible for 9.2 million emergency room visits and 12,175 deaths each year in children 19 and under.
Story Pitch: Various groups and organizations can focus their pitches around this event. Schools and daycare centers will want to stress the importance of child safety to their parents, while promoting their own safety practices. In addition, pediatricians and family doctors may discuss the hidden accident risks that parents can oftentimes overlook. Manufacturers and retailers of children’s safety products, toys and general products like cribs and bedding can use this time to promote their goods. Meanwhile, groups and organizations dedicated to safety may want to use this time to hold an event and amp up their message.
Story Hook: According to the Centers for Disease Control, about 45 percent of all playground-related injuries are severe fractures, internal injuries, concussions, dislocations and amputations. Consider the following when you make your pitch:
Tips: A doctor or pediatrician who deals with children’s injuries on a regular basis would have great insight into preventing accidents. In addition, a school nurse who sees a lot of accidental injuries would add a personal element to the story.
Consumer Products Safety Commission (301) 504-7923 www.cpsc.gov
Kids and Cars (816) 216-7025 email(at)kidsandcars.org www.kidsandcars.org
Kids in Danger (312) 595-0649 email(at)kidsindanger.org www.kidsindanger.org
National Child Safety Council (517) 764-6070 www.nationalchildsafetycouncil.org
Safe Kids USA (202) 662-0600 www.safekids.org
–Researched, compiled & written by Kimberly Cooper Event Dates from CHASE’S Calendar of Events
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