Links We Love: Content, Curation and #tweetshop
Social media is literally changing the way people do business. This week, Kellogg’s UK used tweets as currency in a recent four-day promotion at a pop-up store in London, with a tweet at #tweetshop good for a bag of crisps. Get the whole story and more in this week’s Links We Love.
List of the Week
Inform, don’t promote. See the story from the media’s point of view. Relate your business to an event already in the news. K.I.S.S. – Keep it SIMPLE & SHORT. These are a few of the 27 news release tips compiled by Mike Michalowicz. And if you like what you read, keep an eye out for our October Vocus webinar – Mike is hosting! Press Release Tips – via The Toilet Paper Entrepreneur blog
Tip of the Week
Content curation is a must for businesses and marketers today. It allows you to provide value to your readers and develop trust and credibility along the way. It also helps you in search. So how can you out-curate the competition? Here’s your guide: How to Consistently Out-Curate Your Competitors – via Outspoken Media
Stroke of Genius of the Week
Want a bag of Special K cracker chips? Don’t open your wallet – just send a tweet. That’s’ the four-day promotion Kellogg’s UK ran to get people in their store and excited for their product. All customers had to do was send a tweet that included #tweetshop while visiting the store. The store, which is a temporary pop-up location, also featured a live notice board that streamed the #tweetshop posts as they came in. At Kellogg’s #tweetshop, Customers Pay for Crisps With Tweets – via The Realtime Report
Stat of the Week
What are B2B marketers’ most common content marketing tactics? Case studies (62%), whitepapers/e-books (61%), newsletters (55%), and blogging (51%). And the content marketing tactics they least use? Advertorials (11%), community threading (12%), virtual/online events (18%), and polling/research (19%). Which content marketing tactics are you using? B2B Content Marketing: Trends and Benchmarks for 2012 – via MarketingProfs
Do you know the word that really is ‘undoing 2,000 years of human progress?’ It’s a word that is really overused. One that, really, is often used the wrong way. Ragan has the story… really. The One Word That’s ‘Undoing 2,000 Years of Human Progress’ – via Ragan
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