October 09, 2012
/ by Cision Contributor
Today’s guest post comes from Megan Webb-Morgan of Resource Nation, a “business matchmaker” that pairs the needs of your company with qualified vendors.
The huge influx of online marketing in recent years means that your business can find customers across the country and the globe, making it easier to forget the people next door. However, it’s still important to market to customers in your local area. Local customers represent a unique online marketing opportunity that can benefit your business if managed strategically. Taking control of your online presence, utilizing emerging social networks, and banking on your close proximity can all make your business stand out to local customers.
Take Control of Your Listings: Dozens of websites contain listings for local businesses in your area, and you may not even know that you’re listed. These websites are often used by customers to find businesses, so take advantage of this great marketing opportunity by claiming your listings.
Get into Google+ Local: Google Places contains one of the largest listings of businesses, with over 80 million Google places transferred to Google+ local. Take control of your Google+ local profile and optimize it for more hits from both the search engine and the social network.
Brag About Your Location: Though business listings and social media sites will refer customers to your website, optimizing your site for keywords is still the best strategy for obtaining local traffic. Optimizing your keywords for your specific location can help direct customers to you that you might not otherwise interested. Inserting your address into specific fields on your site can ensure that your business appears in local searches.
Customers like to know that they’re shopping locally and supporting local businesses. Help your neighbors find your online profile and correct information, and they’ll help your business by becoming loyal customers.
Megan Webb-Morgan is a web content writer for Resource Nation. She writes about small business, focusing on topics such as web design and email marketing. You can tweet her at @ResourceNation. Photo courtesy freedigitalphotos.net
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