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Pinterest & Instagram for Brands: Your Questions, Answered

Brandon Andersen and I hosted a Pinterest & Instagram for Business webinar last week and had an overabundance of questions from participants, so we’ve taken to the blog to address all of them!

Q: How do I integrate my Pinterest and Instagram accounts into my marketing emails?
Include a Pinterest logo and a link to your Pinterest account along with links to your other social media accounts (Twitter, Facebook, etc.) That’s an easy way to push a client to your Pinterest page. Instagram is a bit tougher, since you can’t easily link to your Instagram page without using a third party application. But, you can include your company’s Instagram handle on your emails.

Q: We are sold on using Pinterest but our membership is mostly French in Quebec! Any idea when Pinterest will offer a French language interface or how we can get around without it?
Within Pinterest, you can change your language in the Settings panel. This helps you target your audience by language. French is currently an option within Pinterest, but Canadian French is not. However, Pinterest is adding new languages fairly quickly. So check that settings page or subscribe to Pinterest’s blog to find out when your language will be available.

Q: How do I get people to repin my pictures?
A:  Pinterest engagement is the same as engagement on other social networks: you’ll get more if you follow others, repin and comment on their pins, and share quality content. Before you pin, think: would I repin this? Just like any social network, mass following and sharing won’t happen over night, but if you put in the effort, you will become a beneficial member of the community that others seek out.

You also want to ensure you categorize your boards correctly. Pins are categorized by the boards you place them on, so if you pin a DIY project to your food board, when people are looking for pins under the DIY category, your pin won’t appear.

Q: Is there a way to protect my images from being downloaded for free?
A:  There are a couple things you can do to protect your images, but if you want to promote sharing of your work and make sure you get proper attribution, the best thing you can do is watermark your images. You can look into a Creative Commons License or similar solution, as well, and if all else fails and you absolutely don’t want your work shared without prior consent, you may want to consider an e-commerce solution that only allows people access if they purchase. However, if you want to receive broad appeal and marketing, social platforms can offer it to you. If you watermark your images, your work can be shared work on sites and platforms and you’ll receive proper credit.

If you have further Pinterest or Instagram questions, please ask in the comments below!

About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.

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