PRSA 2012 International Conference: Story Marketing
Global vice president of media research at Cision, Heidi Sullivan, and David Lemin, owner of Social Studio and strategist for Convince & Convert, delivered a professional development session at #PRSAICon titled How Story Marketing Can Power Your PR Program.
We rounded up some tweets from attendees to show you the story they told, and the action items you can take to your office.
Connect with Cision staff and Power Your Story at booths 16 & 17 during #PRSAICon. From 3:15-4:30 p.m.PT, Cision Global Analysts’ vice president of research, Craig Mitchell, will lead a session titled Bringing Earned Media Measurement into a Global Perspective.
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